French Outdoor Goods Retailer Snowleader Vigorously Develops Overseas Markets

Recently, French outdoor goods retailer Snowleader announced that it will enter the Italy market and open its official website www.snowleader.it in Italy. Italy will be the eighth overseas market opened by Snowleader. Prior to that, the company's overseas market sales accounted for 32% of the total sales, the company hopes to enter Italy, overseas market sales accounted for more than 50%. Snowleader keeps 20%-40% sales growth per year.

Snowleader was founded in 2008. Its headquarters is located at the foot of the Alps. It distributes sporting goods for snow sports, outdoor sports and street sports. The website provides 18 thousand sporting goods for more than 300 sports brands, including Salomon, Rossignol (Jin Ji), Arc 'teryx, etc. Snowleader hopes to provide the most comprehensive reference for sports enthusiasts to choose sporting goods online.

　　 In the 10 years of development, Snowleader has focused on the two aspects of building brand image and improving customer service level. Thomas Rouault, chief executive and founder of Snowleader, believes that as an online sales platform for sporting goods, Snowleader should attract customers through high quality of service rather than low commodity prices.

In order to attract customers and maintain customer loyalty, Snowleader website has set up a special link. Customers can contact outdoor sports experts (or equipment procurement personnel) through telephone, e-mail, chat or Skype to get professional technical advice and purchase suggestions. At the same time, Snowleader's logistics distribution speed is very fast. Orders placed before 14 p.m. the day before can be delivered in second days, and all products have been debugged and installed. Customers can immediately use the products after receiving them.

　　 Of course, Snowleader can not do without the support of science and technology because of its high quality customer service. Thomas Rouault said: "in 2015, when we established a branch in Germany and Spain, we used the customer resource management service (CRM) of Salesforce (a customer relationship management software service provider) to meet the needs of customers' multilingual services. At the same time, we also use Outlook to track customer orders and feedback, use cloud service system to replace the original Excel sharing form, and store salesmen are equipped with tablet computers. They can access customer data through the cloud system, view and supplement customer purchase records (new purchase products, customer consultation questions, etc.), so that salesmen can more accurately recommend appropriate sizes for customers and meet sporting needs of customers.

In 2016, Snowleader decided to provide the Marketing Cloud to help companies more accurately deliver advertisements that meet the individual needs of most customers. "We first define the life cycle of every product, and take the ski boots. Once the product is updated, we will timely update the information to customers who may be interested in new products. Through marketing cloud, we can also invite some customers to participate in activities under the offline sales point to improve customer loyalty.

As of 2018, Snowleader has 3 offline stores, with distribution outlets in 7 countries including the United Kingdom, Germany, Belgium, Switzerland, Austria, Spain, Russia and nearly 75 Snowleader team members, providing customers with 6 days X10 hours of consulting services.