In The Indoor Stadium, Intelligent Machines Recommend Running Shoes To Consumers.

According to the world clothing shoes and hats net, in order to make your shoes experience more intelligent, with data, you want to buy shoes directly with their APP.

The marathon is getting more and more popular.

According to the China Athletics Association, in 2014, the number of marathons in China was 51. By 2016, the number was 328, and a total of 2 million 800 thousand people participated in the marathon.

I don't know how many of these 2 million 800 thousand people are professional runners, but from the moment they sign up, these people will cram professional knowledge and try to pick a pair of good running shoes.

In the eyes of Isabella, head of Runner Camp, these people are the target customers who must be closely grasped.

Runner Camp, which is open in Shanghai, is a one.

Runner

Equipment and gymnasium in one space, belongs to the street shop.

Walking around, you can easily be attracted by warning orange, orange Logo, orange staircase and orange display stand.

Isabella also calls for warning runners to pay attention to safety.

More than 600 square meters of the two layer space, only one side of the wall running shoes is the focus of Runner Camp development business.

This shop is different from "intelligent choice of running shoes".

If you want to buy a pair of running shoes, you must first measure the arch shape on the foot arch tester (usually divided into high arch, low arch and normal). Then wear the Runner Camp custom pressure sensor running shoes to run on the runway to test your running posture. Finally, the system will generate your running data. The on-site coach will help you interpret the data and log in to Runner Camp APP to input data, and the system will recommend the running shoes for you.

A foot arch tester, a resident coach, a computer for analyzing data, several running shoes with pressure sensors and a ring runway designed by a space sacrificial product are designed to serve such an experience.

"We are mainly studying shoes and researching people. We have opened a laboratory with Nanyang Polytechnic in Singapore to study the biomechanics of human movement and how to match sports."

Isabella told reporters that their team was also planning how to make a pressure sensor.

Or running shoes to achieve an intelligent running experience.

Smart running shoes experience

This kind of intelligent running shoes is not a novelty. In 2015, Lining and millet jointly developed a pair of running shoes with intelligent soles. After joining millet movement APP, the movement process and results of users will be pmitted to APP for recording, analysis and professional guidance.

Earlier, around 2012, Nike launched a Nike + iPod Sensor, placed it under the matching insoles, with receiver to monitor its movement on iPod.

However, this product has not survived because of its narrow audience and high price.

As far as Runner Camp store is concerned, running shoes are not placed in the "leading role" position. It looks more like a lifestyle shop that wants to gather runners and fitness enthusiasts.

The store was designed by PRISM DESIGN and OFFICE COASTLINE. The theme of the design is Urban Athletics, which uses metal mesh and some conventional industrial materials to create a sense of integration of health and fashion.

In the two training room, where the mirror should have been, it was replaced by a holographic screen.

In the environment of Runner Camp design and technology, it includes a basic demand for fitness / runners.

On the first floor, GARMIN, Particle Fever, 2XU, COMPRESSPORT and other professional sportswear such as ASICs, Newbalance, SAUCONY, BROOKS and so on are displayed on the first floor. The design of the runway has created nearly half of the vacant space, which can be used for activities. Although the two level gym and training room are small, they are equipped with locker rooms and bathing places, which can be used for daily training. Runner Camp often organizes outdoor activities to encourage members to play outdoor sports.

The accumulated points accumulated through sports punching cards can be used directly as money for the equipment downstairs.

This series of behaviors is achieved through a APP, which allows you to make appointments, accumulate or consume points, open locker rooms, and get to know the latest information on the brand.

Runner Camp also has a store in Suzhou sincere goods bookstore, but because of the volume, it pays more attention to sales.

Runner Camp Shanghai store pays more attention to experience.

It is located in the vicinity of Shanghai Xintiandi business center, surrounded by many high-end properties, good geographical location, plus technology investment, consumption of a lot of start-up capital.

Runner Camp capital is supported by Singapore Investment Group ATX.

Runner camp chief Isabella told reporters that the company was affiliated with ATX of Singapore Investment Group, and founded in 2016 years in Shanghai, Weill Lun sporting goods (Shanghai) Co., Ltd., "equivalent to an incubation project within the group."

ATX group not only provides funds, but also brings rich retail resources and experience to Runner Camp.

Group business involves many fields, such as online and offline retailing, product design and research, production, logistics and real estate development.

The ATX group has started running shoes for foundry from Asics in the early 90s. The factory is in Shandong and Nantong. It is also the exclusive online operator authorized by Asics and Onitsuka Tiger.

In addition, ATX group has also been a fashion sports brand collection store Welland (Wei Lun) and fashion brand BOTH.

With the support of ATX, the ambition of Runner Camp is not in this store.

Isabella's location on Runner Camp is different from what we saw at the scene.

"I think it is more like a Internet Co." we study people and equipment, and help them make a match. It is our brand value. Our overall positioning is a selection platform for sports equipment.

It will start with shoes first, "Isabella told reporters.

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