Fashion Industry Is Trying To Achieve "Closed Loop" Recycling Of Clothing.

The rise of consumers can start at a cheaper price.

And higher abandonment rates also create more serious environmental problems.

Large quantities of clothing consume natural resources while injecting harmful chemicals into soil rivers.

Clothing containing more polyester fibers will also send large quantities of microfiber into the sea. Many garments that have been worn several times are thrown into the landfill.

According to McKinsey's latest report, global clothing output doubled during the period from 2000 to 2014, but the average price and wear time of consumers buying each garment declined.

At the end of last year, Greenpeace, an international environmental group, pointed out that fast fashion is one of the sources of waste, pollution and greenhouse gases. Even under recycling conditions, it is difficult to offset its negative effects under current conditions.

According to the world clothing and shoe net, at present, the fashion industry is trying to make use of technology to realize the recycling of clothing from old to new.

However, a new report released by Greenpeace pointed out that the solution is still far from the real realization. It is imperative for consumers to really practice the so-called "fetishism".

Materialism usually has some derogatory meaning, which refers to material property rather than spiritual needs.

Greenpeace borrowed the wording of Kate Fletcher in the book "Craft of Use" and described the real "fetishism" as "from a consumer society that considers matter insignificant to a truly materialistic society -- consumers cherish the material and the earth on which they live."

In other words, in terms of clothing, our fetishism is not thorough enough.

Greenpeace acknowledges that the "closed loop" recycling of the garment industry is very important, and some progress has been made in the current research.

Sweden's fast fashion giant H&M foundation, Hongkong

Hong Kong Research Institute of Textiles and Apparel has recently announced that it has made breakthroughs in separating polyester fibers and cotton lines from blended fabrics, which is a difficult problem for textile recycling.

Erik Bang Bang, director of innovation at H&M foundation, said that the new method of material separation allows the company to collect polyester fibers without losing its quality, but the cotton thread will eventually become powdered, and the materials that are decomposed into powder will no longer have the quality of natural cotton.

That is to say, this technology can not make recycled materials easily into clothing.

It is also not appropriate to add more synthetic fabrics to clothing. After all, these materials are the main source of destructive pollution of marine and food microfiber.

Greenpeace accuses Nike, Adidas and other brands of using plastic ingredients to make sports products and create large amounts of marine waste.

At present and in the future, the brand uses much more raw materials than recycled materials.

Chiara Campione Campione, senior business strategy director at Italy, points out: "circular economy is the latest word that is commonly used in the European Union and the world. Behind this word is the illusion of the whole industry. It is thought that recycling can restore a raw material intensive system and regard the impossible 100% recycling as a selling point."

Greenpeace pointed out that the current concern should be to change the way of production and consumption of clothing.

With regard to specific measures, green peace proposals include:

By improving the quality, designing classic styles and improving durability, the service life of clothing will be prolonged and the trend of fast fashion for consumers will be changed.

Through the development of repair, return, share, lease, resale and customization services, reduce the current situation of consumers hoarding clothing.

Stop the brand in the marketing and advertising to strengthen the use of post lose / fast fashion concept mode, promote the real value of the product, encourage customers to change their concept.

Greenpeace's view does not seem surprising, but it needs brand and consumers to start.

Unfortunately, the current fashion industry does not show signs of slowing consumption.

More interesting reports, please pay attention to the world clothing shoes and hats net.