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Zegna Is Also Not Low-Key, Only Know Their Own Good.

2015/5/14 22:24:00 52

ZegnaMen'S WearBrand Strategy

Stefano Pilati said he was chosen by fashion.

Once, this Milan boy has benefited a lot from Armani, Prada and Tom Ford. The new brand line of Ermenegildo Zegna Couture, which is running on the fashion week, can be seen from the pride of Couture. It stands on the top of the Zegna group in Pyramid and is hand-made with the best raw materials and technology to set the tone of the whole group.

In today's fashion world, which is often more than the content, Pilati and his shot have a surprisingly low profile.

But proud or low-key, as a designer, he has quietly poured out all his clothes on the clothes and fabrics that Zegna group stands for in the clothing industry.

This line gives a new and more specific definition of the image of Ermenegildo Zegna. It is neither a noisy high decibels fashion sense nor a low-key one that only knows itself.

"To design and personalize a man -- because I am a man, and I create what I want to wear, which I think men should wear, such as exquisite cutting, a good pair of trousers, a good suit and overcoat".

Even if it is only for a short time when the curtain is down, Pilati has always been the idol for men to look up to. It looks strong and tall, and its personal style is impeccable. It is almost the idol of the designer camp.

Like most men's dressing appeals, he said: "my current dress code is to be able to see Gildo and appear in front of all kinds of business elite."

The Gildo in the designer's mouth is the CEO Zegna Zegna of Ermenegildo Zegna group.

In the process of redefining the brand, Pilati and Mr. GildoZegna are very close to each other. After all, for the famous Ermenegildo Zegna brand, the specific image on clothing is still a shy beauty needs to be guided.

"How can I make a room with my personality? If I only do the big show, color, print, mix and match, and use scarves instead of ties, this will make people feel like," Wow, what happened here? "

What I need is to get these two elements together and go hand in hand. "

This is the first rule of Stefano Pilati for new Ermenegildo Zegna men.

From the beginning, Pilati hoped that Ermenegildo Zegna Couture could convey the dimension beyond the clothing itself, and could see his ambition from exploring the source and the future themes of the future and the relationship between architecture and space.

And Ermenegildo Zegna did not stop growing. His role was pformed from the "hero behind the scenes" in the first season to "the new generation leader" and stood in the center of the stage.

Compared with other so-called successful people,

New leader Era

The men of the next generation have style and taste, but this is not the most important thing. He leads and inspires others, but also dares to explore the unknown and pay attention to the environment and the earth.

Just like the movie short film "hatching flower" created by director Park Chung Yu, Daniel Wu, like Jack Huston, has the courage, taste and feelings to leap the world into a set of grey.

Ermenegildo Zegna Broken Suit

Break up suits and move towards brand new self.

Naturally, in the 2015 autumn and winter series, Pilati looked at the problems the world was talking about: environmental protection.

"Fashion can be very isolated. We need to look outside," I thought.

Latest fashion

There is a richer world of consciousness.

He said.

So, Pilati created the image of environmental leader, which is the latest Ermenegildo Zegna male drama.

In this series, Ermenegildo Zegna and Pilati have made great use of waste fibers and yarns to make new fabrics. Of course, from appearance to touch, they are not sacrificed by their "origin".

In fact, the Harris tweed made of recycled plastic surface and the polyester taffeta treated with cotton wool recycling technology add an interesting luster texture to the series, which is just like the more dynamic fashion styles and accessories in the past.


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