Adidas Vigorously Promotes Localization Marketing Activities In China

Adidas has reached the final closing year of the 2015 strategy and launched a new global project, sports promotion project, which continues to consolidate its position in sports brand through this project.

Gao Jiali told reporters: "we promulgated the" Sport 15 "marketing activities.

This marketing campaign will show the core of our brand to the world, mainly to display the series of sports performance to consumers, so that they can understand the core concept of Adidas itself and Adidas.

The latest football advertisement released before the Spring Festival this year is "jealous of you." Adidas's goal is to create a visual experience for the soccer consumers to create a noble, proud and uninhibited element.

According to Adidas's data, this marketing campaign has attracted wide attention, and there have been 1300 online interactions within 48 hours of advertising.

The launch of this superstar advertising may be seen as the consolidation of ADI's own football position.

Football category has always been the traditional advantage area of Adidas.

This advantage is facing the threat of latecomers.

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The promotion will lay the foundation for Adidas's other activities in 2015, including football and basketball.

In 2015, women's series promotion activities also began.

This year is the third year of Adidas's "sister" thematic marketing. They have put forward a new slogan - "sisters, no impossible."

The major brands have launched women's product lines, and women's stores are all new markets for all sports brands. For example, Nike opened two stores in the world in 2014, and China opened only one.

Lululemon, a yoga brand for women, did not open shop in China but opened a display shop.

But Adidas opened three stores at the end of last year.

This means that the battleground of world famous sports brands is turning to the women sports product line, which may also become an important strategy for Adidas in the Chinese market.

Adidas said the sales volume of women's products was very strong, and has maintained two digit growth since 2013.

Gao Jiali revealed: "when we are making the 2015 way strategy, we did a survey in 2010 and found that China's women's market segments are changing rapidly, which is more and more important to China's market."

According to these surveys, Adidas launched a marketing campaign targeting women in 2013.

This is the first attempt in the Chinese market and the first marketing campaign for women in all sports brands in China.

After that, Adidas opened its first female store, targeting mainly high-end female consumers.

Gao Jiali said: "women's products have always been one of the fastest growing categories in our business in China.

The latest brand tracking survey shows that we have significantly increased the impact on female consumer groups.

Adidas has improved significantly in terms of brand awareness, familiarity and purchase intention.