The Law Of Commercial Market Remains Unchanged, Only To Treat Consumers Well.

At present, it is not only a simple connected Internet era, but also a popular and rapidly changing consumption era.

The era of rigid demand for clothing as a necessities of life has become a historical trend. Fashion, functionality, ecological safety and other personalized and diversified elastic needs are becoming new consumption characteristics.

"The law of commercial market invariance is only good to consumers."

Ye Shouzeng, chairman of wo he said.

"For this reason, the clothing industry must make a path choice, which is to cater for consumption or to guide consumption, whether to accept passively or to tap the consumers voluntarily."

Xu Xiaonian, a famous economist, said that the clothing industry should change more from creating products to creating demand, from expanding production to expanding R & D and design.

Before moving to Shanghai.

Many enterprises and designers have accepted from branding orders.

An overcoat can also be made exclusively.

Some enterprises have also demonstrated the intelligent O2O customization system, and only need to place orders on their phones to enjoy unique costumes.

During the CHIC2015 exhibition, the red bean group launched

The application system has attracted many professional audiences.

The so-called smart clothing application system is to use mobile phones to link sales teams, sales terminals and agents, and carry out remote management and customer traffic data analysis, reduce costs, and better perceive customer preferences.

Pan Jiancheng, deputy director of China Economic Prosperity Monitoring Center of the National Bureau of statistics, believes that the clothing industry's service consumption and personalized consumption are rising in a straight line. User centered, satisfying and even guiding everyone's needs is the way to break through.

In the China Fashion Week and the local fashion week, more and more designers and brands have also embodied high-tech and Internet elements in their clothing distribution, including smart glasses, technology fabrics and so on.

Brand determines the fate of China's garment industry upgrading, and to a certain extent, determines the quality of life of Chinese people.

The ultimate responsibility of the brand is to integrate fashion into the lifestyle of the consumer and sublimate the spiritual realm of the consumer.