The Golden Rule Of Five Strokes

First move

Market research is effective

It is unavoidable to have a good shop and conduct market research.

From a professional point of view, it is called business circle analysis. It is commonly used to investigate and analyze the sales scope, the characteristics of customers and the geographical location of their living environment.

Because different geographical location shops, suitable for business types are also different.

Therefore, when choosing location, investors should first observe the situation of business district carefully, such as the volume and volume of traffic in the business circle, and the number of competitors in the business circle.

Generally speaking, the traffic volume is larger in all cities.

Railway stations, long-distance bus stations, bus stops, commercial pedestrian streets, campus gates, popular tourist attractions, large wholesale markets, and large and medium-sized residential areas.

Chen Yan believes that the chances of success are often much higher than those in the ordinary area, because these places belong to a commercial center.

However, when choosing the berths, we should pay attention to the fact that the competitors in the business circle are not too easy. It is best to have no more than three franchised stores in the same category.

Second strokes

Determined according to the main commodity.

The choice of business location is closely related to the main commodity and potential customers. All walks of life have different characteristics and consumption targets. The prosperous commercial area is not the only choice.

Chen Yan pointed out that when choosing a site, operators should have a clear understanding of self run products and target consumer groups, and if they know themselves, they can win.

For example, convenience stores and small and medium salons are suitable for opening near community neighborhoods, while bars and teahouses can be opened near downtown areas.

Third move

The crossroads at subway stations have obvious advantages.

The corners of the intersection, or some convenient traffic facilities, are adjacent to public traffic facilities such as footbridges, underground passageways, bus stops, subway stations and light rail stations.

The shops on the same floor and location are not the same, but the shops with better visibility and no shelter are relatively high rents.

Fourth strokes

It is necessary to sign clear shop property relationship with landlord.

General store property rights can be used for at least 5 years. In order to achieve the purpose of lowering the rent, at least 5 years or even longer lease period should be signed.

Besides talking about rents, we should pay attention to the relevant additional conditions so as to save a lot of expenses.

For example, whether the heating, water, electricity and telephone can be properly repaired, whether the roof, floor and walls of the shop can be repaired or renovated.

In addition, Chen Yan reminded investors that the infrastructure should be agreed in advance in the contract to avoid unnecessary disputes with landlords in the future.

Fifth strokes

Choosing suitable shops area

Shop investment is different from general property investment. The tenants of different formats have different demand for the shops.

Taking clothing and catering as an example, generally speaking, a small clothing store has an area of 30 square meters, while a small restaurant has an area of 50 square meters.

If the pursuit of small area, shops can withstand the format will be very limited, the flexibility of the shops will be greatly reduced, virtually for future shops or rental leasing increased difficulty.

If the shops do not have the right tenants, the rent return is naturally impossible.