The Structure Of Business Circle Determines Your Marketing Performance.
Under normal circumstances, the business district of the prosperous business district has a wide scope of business, large flow of people and high turnover. The large and medium-sized residential areas with high population density have a strong demand, and a stable tourist source can ensure the stability of the shops; the shops along the street have the geographical advantages of traffic arteries, the largest volume of passenger traffic, and the wider operation of the shops; the suburban residential community supporting shops have larger price advantages and development potential.
Passenger flow affects "gold content".
Shop location must pay attention to the flow of people around, traffic conditions and surrounding residents and units.
For small business operators, the size of the passenger flow directly affects the income.
Therefore, businessmen who choose advantageous geographical location have higher investment income, but good lots also mean higher prices and fierce competition.
Relatively speaking, the flow of community shops and shops along the street is stable, and the return on investment is stable.
As for the supporting shops of suburban residential areas, the customers have been fixed, so they must work harder.
Site selection
Foresight
Not all good sites are good money making. Sometimes, when the municipal planning changes, the busy area may become a lonely place, and lots of areas being developed have huge investment space.
Therefore, entrepreneurs should take a far sighted view of location and know more about the future development of the region.
Of course, in addition to focusing on municipal planning, we should also pay attention to the future competition in the area.
Pay attention to bunk.
Cost performance
Different geographical location, surrounding environment, traffic conditions, building structure of shops, the price of bunk will be very different, sometimes even more than a dozen times.
For entrepreneurs, the cost performance of the whole store should be considered.
For the entrepreneurs who enter the commercial square, the rental price of the shops is very important, but the management and operation of the whole shopping mall is more important. Good businesses do not succeed in selling or leasing the shops. Later management and ensuring investors earn is a long-term operation process. Therefore, entrepreneurs must attach importance to the later operation and control of businesses.
Alliance Entrepreneurship
"Break up the whole into parts"
At present, many new shops which are reserved for the development of new communities or large shops built along the streets are often difficult to rent because of the large number of flat, and the price will go down.
Under such circumstances, a few entrepreneurs can buy one hundred or two hundred square meters of large shops on the basis of group leasing and then divide them, so that they can save a lot of money.
We must remind the entrepreneurs that the competition of small shops has never been so fierce nowadays, and the field of competition has never been so extensive.
According to experts, the investment of shops should be focused on the development trend of regional economy, income level, residential district planning, and the introduction of population quality. With regard to the business circle, the quality and quantity of purchasing power, and the quality of the shops, the shops should be selected from shops with low time cost and great potential for value-added.
Because it is the key to do well in choosing a good location.
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