Clothing Guides May Drive Customers Away Every Day.

When customers enter a clothing store, you can try it on if you like, "this is our new model, welcome to try it on"...

The words of the shopping guide are almost endless, and think carefully, from the memory of shopping, similar words always seem to be full of consumers' ears, even though consumers have already "brought the dishes".

Mature brand terminals and general brand terminals perform differently. The main difference is not only the sales performance but also the mental state, passion and enthusiasm of the salesperson in the store and the atmosphere of the store.

How to make the terminal image of clothing brand attract consumers?

Summed up mainly in four aspects: store image, service, sales, products.

First, if

Well, it will naturally attract more customers.

Second, only when a customer enters a store, can he provide services to him, good service attitude, giving customers a good impression, a relaxed shopping environment, and of course, customers are willing to stay and see products and listen to introductions.

Third,

If you really want to stay, you can use your skilled sales skills to sell your products.

Fourth, excellent guide buyers understand products and master a wealth of product knowledge, so that they can sell products better, sell value for money, and even value for money.

The four aspects are interrelated and progressive. They are also the four basic skills required in the process of building the terminal image.

A few clothes may be sold less every day, but people are not aware of it. What is more serious is that they lose the foundation of their survival and development -- brand image.

Therefore, the incompetent salesperson is the biggest cost and profit black hole of a store.

All this stems from the fact that the shopping guide uses the communication method that he thinks is reasonable and the communication skills that he is accustomed to selling with customers. The reason why shopping guides do so is that they do not know how to communicate with customers at all.

In fact, the way that shopping guides express content is much more important than the content itself.