Can'T Escape Seven Years Itch? Big Designers Emerge From The Tide Of Resignation

A few days ago, Chloe, the new design director, was replaced by Hannah McGibbon, Hannah MacGibbon. Designer Clare Waight Keller took over. Great exchange of blood in the US Gap company, chief designer Patrick Robinson Quit 。 Is the design unpopular, or is it? Sale Performance hesitates? The reason for their leaving suddenly became confusing.

Brand expansion as designer

Add heavy pressure

Chloe announced that the new creative director, British female designer Clare Waight Keller, took office in June 1st. Clare Waight Keller just resigned from the position of design director Pringle (Pringle of Scotland) in March. Hannah McGibbon worked for Chloe for 10 years. At present, she has not explained her whereabouts.

Chloe brand designers always come and go. They are always the cradles of young designers. In the past 50 years since the establishment of the brand, there is a lack of a clear and discernible brand image. However, why do we need a clear LOGO for such a brand that is based on freedom and enthusiasm? The essence of its image is to jump along with the pulse of the women of the age. So it is not a big problem to find a successor. It can only be seen that Phoebe can make the brand performance continue to be successful several times, depending on the brand.

Suzy Menkes, a fashion commentator of the International Herald Tribune, believes that the resignation of designers brings a worrying message to the market. Nowadays fashion designers fail to sacrifice for their careers, and the expansion of brands also adds heavy workload to designers. Fashion makers always urge themselves to pursue perfection, but when their personal abilities are limited and they fail to take account of the overall situation, the details are only one eye closed.

High street brand

Endless styles of extrusion

Since 2005, the performance of Gap has been unsatisfactory. Recently, there has been another big change in the company, including the departure of chief designer Patrick Robinson, and the replacement candidate has not yet been announced.

Patrick Robinson entered Gap in 2007. It is difficult to work in Gap. He must help the brand find the most suitable style. Patrick Robinson defines the essence of Gap as the American classic basic section in 80s and 90s twentieth Century, but since then, sales have been on the rocks. Gap's competitors include Abercrombie & Fitch, J. Crew, and high street brand H&M and ZARA. Their endless trend is an important reason why Gap is no longer available. In 2010, sales of other brands under Gap Inc., compared with the same period in the North American region, showed an upward trend. Only Gap brand faced a decline of 1 percentage points.

Some analysts believe that Gap's design problems seem to be increasing. Patrick Robinson's preference for color in design is too mediocre. For example, today's Gap shops are filled with gray and beige lines, while competitors are using high saturation and bright colors as keynotes. Gap's 969 jeans did get some recognition, but the rest of the styles were launched at the wrong time. In early 2010, Gap had introduced a pair of self-made overalls. "But this trend is too advanced. When the trend reached its peak this year, Gap shop could hardly see the shadow of its own overalls. Adrienne Tennant, a retail analyst at Janney Capital Markets, a brokerage firm.

Designers and enterprises

Difficult to escape the "seven year itch"

"The reasons for leaving a chief designer may be manifold. Foreign designers have no sense of belonging. Chinese designers have no sense of belonging. Few designers have worked in a company for more than five or six years, and the running in between designers and enterprises has been hard to" itch for seven years ". Designer Li Xiaoyan said, "nowadays, the consumption concept of consumers is becoming more and more mature. Designers are facing greater challenges. Designers should not only design from the style, but from the cultural level."