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Xintiandi Creates "City City" &Nbsp; Tidal Wave Brand Gather New Landmark.

2011/6/9 15:30:00 48

Antique in Dongtai Road, Shanghai

market

Drinking coffee, watching a musical in the Broadway theater...

All of these will become reality in Xintiandi area.

A few days ago, the "Shanghai Xintiandi" of the Chaozhou gathering place of "ten years old" announced that it will carry out a large-scale pattern adjustment in the next 5 years.

Li Jin Kong, managing director and chief executive officer of Ruian real estate, said yesterday that if the progress is smooth, the entire Taiping Bridge project will take about 5 years, and the Taiping Bridge area with the core of Xintiandi will expand from nearly 600 thousand square meters to nearly 1 million 200 thousand square meters.

At that time, the Taicang road and Dongtai road around Shanghai Xintiandi will be upgraded simultaneously, creating a street for high-end jewelry and a street for antiques and arts.

In addition, more cultural and interactive elements will be added to the future peace bridge area, such as the increase of singing and dancing theatres similar to Broadway.

As one of the landmarks in Shanghai, the new world area is expanding.

scale

The "exchange pfusion".

Ruian real estate said, "the Taiping Bridge project aims to create a concept of" city in the city "to meet people's needs for food, housing, work, leisure, entertainment and education.

Today, the region with a sky of ten years ago is like a "paradise" in a busy market.

Diners can find more delicious food in the new world. For example, the "Asian food area" on the 3 floor of Nan Li shopping mall has opened several new restaurants.

The business people who come to Xintiandi office can stay in the "Gemini" hotel on the north side. At present, one of the The Langham London Hotel has been opened, and another high-end The Inn Boutique named Andaz (andas) is expected to open this summer.

In order to satisfy the youth

Consumer

The demand of Xintiandi has introduced a large number of fashionable and personalized tide cards in the Nan Li area to increase the youthful vitality of shopping atmosphere.

It is reported that the 2 floor of Nan Li shopping mall has also opened up a designer brand area and introduced several famous designer brands.

"The way of consumption of young people is different now. Many people are looking for stores with iPhone," the official said. "New world must also work hard on all kinds of software to cater for new shopping methods."

Unlike the new commercial location in Nan Li, the two phase of the "enterprise world" project will be set up with 60 thousand square meters of high-end business district, and a number of first-rate luxury brands will be introduced to meet the needs of some high-end consumers.

In addition, in the planning business sector, we are planning to build a 68 - story pure office building.

The shape of this office is inspired by the magnolia flower, so it is tentatively named "Magnolia".

It is worth mentioning that the Taiping Bridge project is also equipped with a series of facilities such as schools, medical treatment and so on.

Road upgrading

Dongtai Road: "Liulichang" and "Broadway" in Shanghai

"North (Beijing) has Liulichang, and South (Shanghai) has Dongtai road."

Shanghai Dongtai road antique market, once known as Shanghai's "Liulichang", enjoys a good reputation both at home and abroad.

However, due to various factors, the market of Dongtai road antiques in recent years is somewhat messy and dilapidated.

As the peripheral road of Xintiandi, Dongtai road is also in the pformation project of Taiping Bridge project.

"Xintiandi has already contained many elements, but what is lacking is the cultural performance."

The project leader said in an interview, "in the future, in the Dongtai Road area, we plan to build an international and high-tech theater, similar to" Broadway ", which is misplaced in the traditional cultural theatre and other places.

Ruian real estate introduction, Dongtai road is expected to continue to deduce the "antique wind", while retaining the old house of Shikumen at the same time, repair the old as old, and re integrate and upgrade, the street will become a "high-end version" of Dongtai road antique street.

In addition, north of Dongtai Road, we also plan to build a large antique market and Broadway culture and Art Center.

Taicang Road: building high-end jewellery, clock and watch Street

Taicang Road, another main street around Xintiandi, is further upgrading. Some high-end jewellery and watch brand shops are being built in full swing.

Among them, the Swiss table "treasure platinum" shop location, but also pulled up a large advertising.

Xintiandi staff said: "this will be the largest flagship store in the world, and is expected to open at the end of this year."

It is reported that on the road to Taicang, there are many high-end jewellery and clock brands planned to enter. 3 international first-line brands have been settled, and all the world's flagship brands will be set up. Some high-end brands will also be opening in Taicang's first store in Taicang.