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Anta'S Flagship Store Opened Grandly&Nbsp; NBA Stars Olympic Champions

2011/6/9 15:23:00 251

On the morning of May 23 Anta The flagship store of the capital opened grandly. On site, Shen Xue, Zhao Hongbo, Zhou Yang and many other Olympic champions and NBA stars Luis Scola The attendance of made the opening ceremony of the whole Capital Gymnasium Store bright.

Scola, Shen Xue and Zhao Hongbo presented the combat boots and skates

The flagship store of Anta Capital covers an area of 1083 square meters, belonging to the sixth generation of Anta comprehensive store, which gathers all products including Anta basketball, women, sports life, children's clothing and so on. The exterior wall of the flagship store of the Capital uses glass curtain walls to create a realistic visual impact, while the interior part focuses on building a concept of Anta Sports City. The use of gray and wood makes the whole store space calm and highlights the products. It can meet the needs of professionals, sports enthusiasts, and different groups of customers who pursue sports fashion, and has added more Brand culture Display design and interactive experience area.

Speech by President Zheng

Scola, an NBA player, sighed after arriving at the Capital Sports Store: "This is a work of art." Shen Xue, an ice Olympic champion, and Zhao Hongbo said in an interview on the spot: "The flagship store of Anta Capital Sports Store makes us refreshing. Its unique design concept and the avant-garde and professional shopping experience it brings to consumers will make people linger here." {page_break}

Cut ribbon with leaders

Zheng Jie, the brand president of Anta Sports Goods Co., Ltd., said: Anta's main purpose in building its first sports store is to let consumers see a sports art here, feel the concept of "Anta Sports City", experience the happiness brought by sports to life, and understand the brand culture of Anta; It is hoped to meet the needs of professional athletes, sports enthusiasts, and different consumer groups pursuing sports fashion.

According to President Zheng, the Capital Gymnasium is a landmark building for Chinese sports to move towards the world, as well as a place for the administrative office of China's winter sports management center and the daily training of athletes. One of the main reasons why Anta chose to open its first self run shop here is because of its strong sports atmosphere and bright sports glory. In addition, the capital is located at the intersection of the bustling Zhongguancun and Xizhimen business circle, where there is an amazing flow of people. There are also many college communities around. The opening of Anta's flagship store is of great significance for Anta's product sales and brand connotation.