Ten Years Of American Entrepreneurship: From Farmers To Billionaires Zhou Chengjian

As a tailor, the primitive accumulation of capital, like many private entrepreneurs without backgrounds, is Zhou Chengjian's primitive accumulation of capital on his own hard work.

Zhou Chengjian was born in a village called Shi Keng Ling in Qingtian County, Lishui, Zhejiang.

In order to get rid of the poor fate of his ancestors, he learned tailoring skills from an early age.

In 1986, Zhou Chengjian, who was just 20 years old, came to Wenzhou to make a living.

He did all the dirty work and heavy work. He stood on the train for three days and three nights, and he only had one meal a day.

After years of hard work, a penny and a penny of money had been accumulated, he entered the local clothing market of Miao fruit temple, and started an old business. He sold clothes during the day, made clothes at night, and worked for more than 16 hours a day.

For Zhou Chengjian, the opportunity for capital expansion finally arrived in 1992.

That year, the snow coat and jacket of stone lions from Fujian swept through the Wenzhou market like a stock whirlwind. Zhou Chengjian followed the market and made these clothes.

At one time, a northeast boss ordered 300 pieces to him, which is undoubtedly a large number for small workshops. Because of the good quality of the products, one order after another, the order quantity increased from 300 to several thousand pieces, and made a few million yuan a year.

In this way, he initially completed the primitive accumulation of capital.

With millions of dollars, Zhou Chengjian was not satisfied.

Over the years, he has gained experience in business and trained a keen eye.

At that time, most of the clothing industry in Wenzhou was producing suits and similar styles. While a few casual wear brands abroad had just appeared in Wenzhou, Zhou Chengjian felt that casual wear would have great market potential, and the clothing factory was set up with the money at hand, which formally produced casual clothes and made its own brand --

With the rapid expansion of capital in the short span of 5 years after the virtual operation, Zhou Chengjian's assets grew rapidly from millions to hundreds of millions of yuan, which has the knack of getting rich.

To sum up in his own words, it is a virtual operation method using borrowed chicken and eggs and fishing by nets.

When Zhou Chengjian built the factory, the funds he could control were very few.

As a small private enterprise, it is very difficult to borrow money from banks.

Helpless, he thought of using external force to make up for his lack of funds.

In production, he adopted the strategy of licensed production, and established long-term cooperative relations with more than 60 state-run and joint venture garment processing factories, including Guangdong and Jiangsu, which have first-class production equipment and management standards.

Now, there are more than 60 enterprises in the country who produce 8 million pieces of clothing for the help of Wei Wei. If these enterprises are invested by Zhou Chengjian, they need at least 300 million yuan.

In expanding the market share, Zhou Chengjian adopted the strategy of franchise chain operation, that is, the company pferred the franchise to the franchisee. The franchisee should use the trademarks, trade names and service methods of the company, and pay a certain royalty to the company.

This method works well, and the franchised store develops at an annual rate of 50.

Now, there are more than 500 franchised stores, all over the country. Last year, the sales of the company reached more than 500 million yuan. If so many stores have their own investment, they need 150 million to 200 million yuan.

Zhou Chengjian, who has hundreds of millions of assets, does not spend money on enjoyment. He is still plainly dressed, living simply, keeping the true colors of farmers, and investing all the money he earned in product design and brand management.

He plans to adopt virtual management in the next five years, such as engaging international professional companies in brand planning and operation, so that enterprises can enter the modern corporate stage of corporate governance as soon as possible, and let the brand internationalization.

At the beginning of this year, he collected 160 mu of land in Pudong, Shanghai, with a total investment of more than 100 million yuan, and built an information-based logistics center and a leisure industrial design village.

He also won the title of "most accomplished entrepreneur" in the first annual selection of outstanding figures in China's clothing industry.

Zhou Chengjian, the founder of the famous leisure brand, "Muse bond", is the owner of assets over 100 million.

As a tailor, the primitive accumulation of capital is accomplished. Like many private entrepreneurs without background, Zhou Chengjian is the primitive accumulation of capital on his own hard work.

Zhou Chengjian, who is good at thinking, is bound to walk the road that others have not walked.

He took the lead in the domestic apparel industry.