Flagship Stores Shift Positions To See How They Become Micro Businesses During The Epidemic.

At the end of 2019, the new crown virus pneumonia began to spread from Wuhan to the whole country. As of January 29, 2020, all 31 provinces (autonomous regions and municipalities) have launched a major public health emergency response.

For the vast majority of businessmen, the Spring Festival is the peak period of operation, and this year's sudden new crown virus pneumonia makes customers dare not walk out of the house, and the business of offline stores is close to a halt.

It is impossible for a good stack of goods to be stored in a warehouse, where employees pay their wages and sit back and die. Many businesses turn to the line from the line to seek customers and try to recover their losses.

In this way, businesses started a fantastic drift from flagship stores to micro businesses.

Wang Ning, the responsible person, said: "Friday (February 7th), we began to pull (WeChat) group." Through this pull group, there were two WeChat customers who were responsible for customer maintenance. The two micro signals probably added more than 1500 customers, but there are only more than 200 people in the group and 6 sales people in the store.

According to Wang Ning, although the more than 100 brands of ole are on-line cloud stores, "many shops have no chance of online operation, and micro signals are just registered". It can be imagined that a sudden change of position will lead to a lack of business.

As of February 9th, three days after the offline transfer, the sum of sales in Wang Ning's shop was only a normal weekend's half day level, which brought out 90 percent off and 70 percent off cheap spike prices. After preliminary calculation, in the three days, WeChat group probably released more than 50 styles, and traded about 30 orders.

Lin Lin is the founder of an offline educational institution, which mainly produces children's education in art, calligraphy and English. There are over 300 students. The epidemic has reduced travel, agencies have suspended business, and to parents part of the winter vacation tuition fees.

In January 30th, after many days of suspension, Lin Lin decided to launch an online course. He made a quick working outline. On the second day, Lin Lin and his teachers opened video conferences, and then spent two days and two nights in doing the course system and doing research.

The 70 class hour, 5 times a day, covers art, art appreciation, sketch, calligraphy, and so on. Lin Lin's online course does not move the original offline curriculum to online, but gives students and parents in a free form.

The similarity between new crown virus and SARS virus is 79.5%, and the outbreak time is basically the same. Moreover, during the SARS epidemic in 2003, retail industry was also the most seriously affected area.

Looking back at the current data, the impact of SARS on the economy is mainly concentrated in the second quarter. Statistics released by the Beijing Statistical Bureau show that sales of 19 department stores in Beijing in April decreased by 17.6% compared to the same period in 2003, down 26.7% from March. In May, sales of shopping malls continued to decline, such as Xidan shopping malls, a year-on-year decline of 63.64%.

In different economic development cycles, this analogy may not be entirely desirable. But what is interlinked is that the future is bright and the road is tortuous. This is a protracted war.