The 3 Involves China'S Top 500 Textile Brands.

The 2019 annual (Sixteenth) world top 500 list, made exclusively by WorldBrand Lab, was announced in New York, USA in December 11th. Thanks to the growth of business in cloud computing and driverless business, last year's runner up Google (Google) beat Amazon at the top of the list, Amazon retreated to second, and Microsoft (Microsoft), which had a net profit in the 2019 fiscal year, ranked third.

China has 40 brands. Among them, 3 were involved in textile Chinese brands. They were Seventy-eighth Huarun, 415th Hengli and 470th Wei Qiao.

In addition, 29 of the world's top 500 brands involve textile and clothing brands.

The Worlds500 Most Influential Brands, which has been released for 16 consecutive years, is based on the world influence of the brand, and its evaluation is based on the brand's Influential influence. The so-called Brand Influence refers to the ability of the brand to develop the market, occupy the market and gain profits. According to the 3 key indicators of brand influence, namely, market share (Market Share), brand loyalty (Brand Loyalty) and global leadership (Global Leadership), the world brand laboratory has made a comprehensive score of the 8000 famous brands in the world, and finally launched the 500 most influential brands in the world.

In view of the global marketing strategy of Chinese brands in the digital age, Adam Galinsky, Professor of business at Columbia University, said: "in the global market with fierce brand competition, companies usually face the unexpected crisis created by Adam Glinski. Any multinational brand should prepare a fast, open, sincere and long-term crisis management method, especially the way of brand apology. Apology can win brand loyalty. Ziv Carmon, a professor at the European School of business administration in France, said: "consumers in the digital age will make comparisons before shopping, indicating that the side effects of products can increase the attractiveness of the brand, and customers will have a sense of trust in the brand because of this honest behavior." Carmen In addition, Chinese brands can make an issue on ESG (environment, social and Governance), which is a shortcut to win trust among consumers and investors.