Building Brand Digital Ecology 2019 China Textile And Garment Brand Conference Held

People's daily, Jiaxing, November 22 (Zhang Liwei) at present, Internet technology is profoundly changing the traditional manufacturing mode of production and sales, digital industrialization and industrial digital "Dongfeng positive". This morning, the 2019 China Textile and Garment Brand Conference on "building brand digital ecology" was held in Tongxiang. The Congress converged the wisdom of the industry focus, and discussed how to grasp the current situation and better build China's textile and clothing brand in the tide of digital economy.

As the dominant industry, pillar industry and rich people industry in Tongxiang, textile industry has been playing an important role in the economic development of Tongxiang. Tongxiang's textile industry is complete and its industrial chain is complete. It is the "national textile model industry cluster" and "China's textile industry base" named by the Federation of Chinese textile industry.

On the other hand, as the permanent venue of the world Internet Conference, Tongxiang's digital economy is booming and e-commerce is in the ascendant. It has played a positive role in expanding the online sales market and accelerating intelligent manufacturing for the textile and garment industry. At the same time, the development of cross industry integration is the future development trend of the textile and garment industry. Tongxiang's superior industries such as chemical fiber, glass fiber, wool spinning, fur and so on, and the interaction with the textile and garment industry provide room for growth of digital brand building.

"The wind and thunder are changing at this time, but new days will come back." Sun Ruizhe, President of China Textile Industry Federation, pointed out that the whole textile and garment industry ecology is undergoing a trend adjustment. Under the digital ecology, the formation of "network effect" and "scale effect" has become more rapid. The cycle of brand formation is shortened, and the speed of exit is accelerating. From platform brand to net red brand, brand mode is constantly enriched.

Manufacturing brand, consumer brand and regional brand are important components of China's textile and clothing brand building, and are the leading force in building a powerful country. In terms of brand building, Sun Ruizhe believed that we should build a more high-quality and efficient supply system, build a higher level and more collaborative system of cooperation, and build a business model of higher value and more distinctive features.

"Today's business is the business of cognition, transaction and relationship, which is to change traffic into quantity." Ding Ding, founder of vermicelli factory FANCTORY, believes that in the future business should be user oriented, fans channelized and channel community. In the future, it is not to open a shop to get customers, but to find where the customers are. Retail stores can be reduced, but there should be experience centers, IP, and communities.

At the meeting, a report on the development of the fashion industry of Pu Yuan was released. After more than 40 years of development, Pu Yuan has three advantages: solid manufacturing foundation, distinctive commodity and efficient circulation channel. In 2018, the overall turnover of Pu Yuan woolen sweater market was nearly 100 billion yuan, and the volume of e-commerce transactions exceeded 20 billion yuan, and freight turnover volume was 500 thousand tons.

"The most important thing is to develop platform economy and digital economy, build a big data driven supply chain mode and platform industrial ecology, and integrate SMEs into the supply chain system of brand enterprises." Su Weiming, Secretary of the Party committee of Pu Yuan Town, believes that through the integration of the platform and the supply chain, the SMEs can be trained into high-quality manufacturing resources, and the small and medium-sized businesses should be trained into high-quality channel resources, so as to train the small and medium-sized designers into high-quality original resources.

In the future, the future upgrading and development of Pu's fashion industry will create smart new towns and innovative clusters, build an industrial big data service system, and build an interconnected, efficient and sustainable intelligent market, smart Park and intelligent cluster.