BASF Sports Fashion! Fashion Designer Shen Enqi, Anta And Silueta Company Support One After Another!

New sports costume with BASF material

BASF has joined hands with street fashion designer Shen Enqi, Anta and Silueta to launch a new "sports and leisure" dress.

* the use of BASF innovative materials FreeflexTM thermoplastic polyurethane and Elastoflex polyurethane polyurethane fiber textile sports bra and tights to bring unparalleled comfort experience, so that clothes more intimate.

BASF in CHINAPLAS 2019 International Rubber and plastic Exhibition: China Import and Export Fair Exhibition Hall (Guangzhou, China); booth number: 11.2A41; Date: May 21st - 24

The new "sports and leisure" series of costumes shows how the fabric made of BASF materials can blend fashion and functionality perfectly into today's sportswear.

At the CHINAPLAS 2019 International Rubber and plastic exhibition, BASF will display a new set of sportswear.

BASF is hand in hand with the famous clothing designer Shen Enqi, Anta and Silueta company jointly launched this dress, aims to provide users with excellent comfort experience and top performance, in line with the increasingly popular sports and leisure trend.

Angus Wardlaw, head of the LAUNCH innovation team of Anta group, said: "with the growing awareness of consumers' health and fashion, sportswear for everyday wear and exercise is gaining popularity all over the world.

Today's global consumers need sportswear that perfectly combines comfort and professional performance to meet multiple needs.

Together with BASF, we have created this new sports equipment to meet the needs of consumers and integrate the spirit of sport into everyone's daily life.

As a consumer centered company, Anta has been committed to creating the most creative sportswear for consumers by exploring new technologies and delivering the leading industry's innovative ideas.

The sportswear includes sports bra made of BASF FreeflexTM thermoplastic polyurethane (TPU) and Elastoflex polyurethane polyurethane (PU) fiber, and tights made of Freeflex material.

The seamless fabric used for clothing is suitable for all body shapes and has excellent moisture absorption and sweat perspiration.

Manfred Pawlowski, vice president of the consumer goods industry division of BASF characteristic material department, said: "although sports and casual wear market has broad prospects, competition is fierce.

Product differentiation is the key to success, which means that the company must pay attention to brand promotion and innovation.

In this joint launch of sportswear, we have perfectly integrated the outstanding performance and technology of fashion, functional and Freeflex materials to meet the above requirements.

High strength support Sport Bra

The BASF innovative material used in sports bra is excellent in elasticity and toughness. It can provide good convergence and support in all kinds of sports with different intensity, without affecting the comfort of wearing.

RaneshHandunnethi, chief executive of Sileuta, said: "when consumers buy sports bra, they focus on the following aspects: comfort, tightness, weight, durability and support.

These are our priorities in cooperation.

Sileuta is a leading supplier of molded bra pads for underwear garment manufacturers in the region. It is committed to continuously improving processes and providing quality products and services to customers.

The new injection molding process of Sileuta can maintain the cost advantage of bra foam and have the same or higher product performance than traditional hot foaming process.

Brand new fashionable tights ensure refreshing and dry all day.

As a award-winning designer, Shen Enqi is famous for his avant-garde Street dress design.

In this design, she considered the aesthetic demand of consumers for the new sportswear, and finally chose neutral color as the main color of the tight pants, making it easy to match and suitable for various occasions.

Shen Enqi, creative director of fashion brand SevenCrash, said: "I choose BASF Freeflex material because of its soft handle and excellent performance.

It keeps the body cool and dry and easy to handle.

The material has excellent elasticity and is suitable for various body shapes. "

SevenCrash is well known for its innovative use of advanced materials. The latest series of "Quantus" has been shown in New York fashion week.