May 1 Chengdu Commercial Big Data Quality Consumption Is The Key Night Consumption Mainstream

In 2019, May 1 small holiday has come to a close. Chengdu's tourism development and business have made brilliant achievements. According to the comprehensive estimation of the Ministry of culture and tourism, the 514 Day holiday in 2019 (May 1st -5 4) has received 195 million people in the whole country.

As the golden age of commercial retail development, every May Day holiday is an important promotion node for shopping centers and brands. Chengdu shopping centers, Oteri J, department stores and other formats have been competing, and May 1 big data have been released.

Sichuan's May 1 consumption increased significantly, and Chengdu led the development momentum.

As a famous cultural tourism province in China, Sichuan has rich tourism resources and strong commercial attraction. According to the monitoring data of the Sichuan Provincial Department of Commerce, during the May 1st period, the total retail sales of the whole province amounted to about 23 billion 700 million yuan.

Compared with last year's May 1 sales growth of about 10%, promotional activities, brand discounts and service capabilities have been strengthened year by year, at the same time, they are supported by foreign marketing strategies, and the commercial attraction of provinces and cities has been continuously strengthened.

In addition, the sales of Chengdu during the May 1 period also achieved breakthroughs. According to the statistics of Chengdu business administration department, during the May 1st period, 80 commercial circulation enterprises in Chengdu focused on monitoring sales volume of 1 billion 36 million yuan, an increase of 10.3% over the same period last year.

Among them, the shopping center has made remarkable achievements, such as Chengdu Yintai Center in99, Taurus Wanda Plaza, 51 sales growth increased by 26% and 26.1% respectively.

Economic activity at night promotes market development

With the increasing proportion of the third industry in Chengdu, the service industry and business development have entered a new stage. The major shopping venues such as shopping areas, shopping centers, walking streets and urban complexes have integrated the functions of shopping, leisure and tourism to facilitate one-stop service inspection and enhance consumer satisfaction.

Among them, the night economic development has become the new peak of the new economic and commercial development. According to the relevant statistics, a total of 62849 people entered Chengdu's Taigu, IFS, Kuan Alley and Zhai Alley, Jinjiang and other shopping areas and scenic spots on May 1 holiday.

Experience the nightlife of Chengdu, promote the development of Chengdu's economic consumption, and "night travel, night market, night food, Night Festival" and many other night cultural consumption activities to enhance people's sense of happiness and create a new culture of Chengdu's nightlife.

Chengdu Chunxi Road business district, represented by IFS and Taigu Li, is a popular commercial area in Chengdu. Its nighttime decoration continues until the early hours of the morning, and the Chunxi Road pedestrian street also introduces a gourmet night market.

In addition, Chengdu 339 night market bars and other stores continued until late at night. The Lan Kwai Fong in Chengdu was quickening the layout of night landscape lighting equipment, and shop business extended business hours.

In 2019, the city of Chengdu strengthened the construction of nighttime economic environment, improved the layout and operation of night bus routes, extended the night bus route collection time on demand, and improved the interface parking management and night temporary parking service guarantee.

Many initiatives to promote the rapid development of Chengdu's commercial nighttime.

Quality consumption leads the trend of the first store and promotes business development.

In order to establish people's sense of happiness and gain, Chengdu has promoted the development of quality consumption in recent years, established and improved the commercial production mechanism, and ensured the healthy and stable development of the market.

In 2019, the major shopping centers in Chengdu launched the quality improvement related work, from the shop renovation, the design of the United States and Chen to improve the quality of service and other aspects, to create a first-class shopping experience for the vast number of consumers.

In terms of improving the architectural design of Mei Chen, Chengdu's joy city is a shopping center experience created through the innovation of exterior design.

Attracting a large number of tourists, Chengdu the Mixc and Chengdu Yau shopping center through local brand adjustment, store design improvement, to enhance the overall visual perception of shopping centers.

At the same time, in April 29th, the Chengdu municipal government held the "first store Economic Development Exchange Conference". Chengdu built the "first store economy" and vigorously signed several brands in the southwest and even the first store in the country to enter Chengdu, so as to promote the attraction of the Chengdu commercial market in the whole country.

According to statistics, Chengdu has opened 65 new stores this year, and Ito and Taigu Li have become leaders.

With the rapid development of urban commerce, more and more consumers choose to visit shopping centers during holidays. Shopping centers have become the first choice for people's tourism except for scenic spots during May 1.

Combine shopping with leisure tourism, create an omni-directional holiday experience, enhance the development of its own quality, and gather strong passenger attraction for itself.

At the same time, the shopping centers should focus on the development trend of the whole industry, ingenuity and self quality, learn from the competitive advantages of the whole country and even the world, improve the competitiveness of the industry, and contribute to the development of the city itself and the city.