Nike Leads Double 10 Movement Products Sales Anta First Break 1 Billion Cost Soil Winner

This year's double 11 campaign only takes 56 seconds.

Become

Tenth years

The top two sports giants, Nike and Adidas, still occupy the top two on the "sports outdoors" sales report card.

The local brands Anta and Lining surpassed PUMA and other international brands, ranking third and fourth. In addition, the top ten list of sports outdoor brands included FILA, PUMA, New Balance, Skechers, Converse and XTEP.

In 2017, double 11, Nike was the first Tmall to break 1 billion of the history of clothing business, less than 1 minutes, announced the paction of billions of dollars, leading sports consumption category.

During last year's activities, Nike not only opened up two smart stores with Tmall, but also launched 50 direct outlets under the "online order line".

By contrast, this year's double 11, Nike appeared somewhat low-key during the event.

Apart from offering discounts and coupons and partial discounts for some products, American brands do not do much.

However, Nike is still the most powerful sports brand in the world.

This year, the opening session was only one minute. Nike's turnover reached 100 million, and it broke 1 billion yuan before 12 noon.

In addition, according to data from the China Industrial and Commercial Research Institute, Nike has become the most widely sold brand in the double 11 pre-sale link.

Adidas follows closely.

After that, they are still ranked second in the sports outdoor category list.

Under the electricity supplier strategy, in addition to regular discounts, the German brand has launched a "double 11 city series limited edition" for the event this year, the joint UltraBoost running shoes, Beijing, Shanghai, Guangzhou, Chengdu and other four cities, four shoes, each with a limit of 1111 pairs, and the pre-sale stage was quickly snapped up.

Up to now,

and

Double 11 all day sales have not been disclosed in detail.

In terms of local brands,

Ranked third in sports category, sales reached a record high of 1 billion 130 million yuan, and broke the 2017 record in 6.5 hours.

Over the past three years, the brand's double 11 sales have been 170 million, 400 million and 670 million yuan respectively, and this year has been greatly improved.

Lining's daily sales volume reached 360 million yuan, ranking fourth in the sports list.

Its FILA ranked fifth.

It is noteworthy that many new faces crowded into Tmall's "billion club" this year, including the Nike brand Jordan Brand.

Jordan and Under Armour crowded into the Tenth Sports table in the middle of the activity day, but in the end, they were snatched away by XTEP, a local brand.

During the pre-sale period, sales of sports products have been very bright - Nike Air Max,

Stan Smith, classic canvas shoes All Star 70 high retro and New Balance 574 and Vans Old School and other explosive funds, the number of bookings is at least 6 digits.

This year's double 11 activities only took 56 seconds, and the turnover of sports outdoor industry has exceeded 100 billion yuan, becoming the most popular sales category.