The Initial Results Of The Digital Spanformation Of Stores Were Made By BELLE.
Li Wenzhuo, vice president of BELLE, delivered a speech on "BELLE store digital exploration". Li Wenzhuo shared a preliminary case of BELLE store digital spanformation.
On May 24th, at the Tencent cloud 2018 cloud + future summit, BELLE vice president Li Wenzhuo delivered a speech on BELLE store digitization exploration. Li Wenzhuo shared a preliminary case of BELLE store digital spanformation.
Li Wenzhuo pointed out that BELLE's future stores aimed at creating a new business model to achieve high growth. He said revenue driven three factors are traffic, conversion and customer unit price.
Li Wenzhuo also introduced that Bai Li has already worked with Tencent's small program, hoping to change the passive operation into a store of active passenger flow by using small programs. He also said that at present, BELLE has gradually built up various capabilities to support future stores.
Li Wenzhuo pointed out that BELLE store digital spanformation is the first ability to visual capture. Visual capture is the whole process data collected from offline stores, supporting in-depth product / display / market analysis. Policy decision 。
Moreover, in the visual capture energy display, Li Wenzhuo introduced the real case of passenger flow data upgrading. The number of women entering the shop was 50%, while the proportion of female sales accounted for only 30%. The exhibition changed in 100 Li, increased the female SKU of 30%+, increased the display of women's area, got the effect, the female sales increased by 40%, and the total sales increased 20%.
Subsequently, Li Wenzhuo shared a real case of a store. In the analysis of the moving line, it was found that the access path of all the customers in the store was found, and the backfield passenger flow was significantly lower than that of the front yard. The business personnel quickly improved the regional layout and guided the customers into the backcourt.
Li Wenzhuo pointed out another ability of BELLE store digital spanformation, RFID data products. RFID smart device collects stores to try out data and deepens the analysis thickness of sales data below the line.
Li Wenzhuo said, BELLE will be right. shoes The bottom is to install RFID smart chips, collect trial data and try out time, and complete the analysis of sales vulnerabilities.
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