City Beauties Refer To The International Market.

Introduce Jingdong, Tencent and other famous enterprises

In the evening of April 26th, 02298-HK, a famous underwear brand in China, issued a notice which attracted attention again.

The notice means that it subscribed to 121 million shares of Windcreek (Jingdong indirect wholly owned subsidiary), image architecture investment (Tencent wholly owned subsidiary), vip.com and Quick Returns (wholly owned subsidiary of Sino Swiss Holdings) in April 26, 2018, with a subscription price of HK $4.2 per share. The subscription price was 15.83% discount to the April 26th market price of HK $4.99, and the allotment shares accounted for 5.67% of the existing issued share capital and 5.37% of the issued share capital after the expansion.

The bold layout of the past year

The financial Club understands that this year is the twentieth anniversary of the founding of the urban beauty. It is in order to welcome such a big day. In fact, in the past year, the layout of the urban beauty can be described as a company drastic, attracting investment, cooperation, entering new fields, closing down the loss stores, and so on. The action is one after another, like the above mentioned placing 121 million shares or only a small case.

Since last May 5th, the high-profile Fuxing share began, and the layout of urban beauty seems to be getting out of hand. In less than a few days, it announced that it would cooperate with the Japanese children's wear brand KIMURATAN to enter the field of Chinese infant and children's clothing.

In addition, in order to give blood to underwear and other main industries, in June 2017, the city beauty sold the property which was intended to be leased to the supplier (CLGIII95% share) for RMB 10 million 809 thousand and 100 yuan.

In February 7th this year, the city beauty announced that it had jointly set up a scale of 1 billion yuan with Jingdong.

The industry fund, which is invested in close clothing and upstream and downstream industries, will further expand the popularity and footprint of urban beauty in the global clothing industry.

In order to lay out sports underwear, city beauty also worked with Kappa on the 21 day of last month to arrange the sports underwear field, and obtained 5 years of Kappa product design, marketing, production and sales authorization.

Profits of urban beauty in recent years

According to the overall financial data of urban beauty, by the end of December 31, 2017, the revenue of RMB 4 billion 542 million was increased by 0.67%, and the profits of the company's equity holders should be 317 million yuan, an increase of 31% over the same period last year.

The following table shows the basic situation in recent years.

Urban beauty showed a sharp decline in performance in 2016, especially when the net profit was cut by half. In 2017, the company took a number of measures to enhance its business performance, including closing many loss stores, especially in the second half of the year, so that it made more than 3 yuan in the whole year, reversing the situation of the net profit in 2016.

Can we make a small world in the international market?

But to return to the industry as a whole, urban beauty is a domestic underwear.

Most of them are in the aura, but their market share is only about 3%.

The market structure is scattered and the brands are numerous. According to the report, there are more than 3000 brands of underwear in China, but 99% of the brands are sold under 100 million yuan, and there are few brands with more than 1 billion yuan in scale.

And looking at the world, the development of China's underwear industry is still in its infancy, and the underwear industry like Europe and America, Japan and other countries are relatively mature. In the face of international brands such as Victoria s Secret, Aubade and Parah, to be honest, urban beauty may not be able to compete with it at present.

However, based on different positioning, the location of urban beauty is the mass market of the middle end. From its efforts, it may not rule out the beauty of urban beauty in the world.

A small field broke out.