Hai Lan'S Home Revenue Is 182 Billion A Year, And There Are Nearly 200 Shopping Center Shops.

"National Men's wear" Hai Lan's home business income in 2017 was 18 billion 200 million yuan, an increase of 7.06% over the same period last year. The net profit attributable to shareholders of listed companies was 3 billion 329 million yuan, an increase of 6.6% over the same period last year, and the number of total stores reached 5792.

Brand:

Hai Lan's home

AI Ju rabbit

San Keno

The main brand "Hai Lan's home" has an operating income of 14 billion 758 million yuan.

The main business revenue of women's clothing brand "love rabbit" increased by 75.46 to 895 million yuan compared with last year.

Business professional dress "San Keno" to achieve the main business income of 1 billion 880 million yuan;

The main business revenue of online business is 1 billion 54 million yuan.

In order to become young, "action is frequent".

At the beginning of 2017, Zhou Lichen, the son of group chairman Zhou Jianping, acted as president of Hai Lan group. After entering the Hai Lan group, Zhou Lichen changed the advertisement of Hai Lan's home.

Naming and sponsoring popular video shows increased the brand's attempts in the IP field and gradually moved closer to younger consumer groups.

In addition to being younger, the marriage of Hai Lan's home in 2017 was quite frequent.

It is called "China ZARA" to invest 100 million yuan.

Brand UR;

The 44.0039% largest shareholder of 660 million Ying Ying Baby Products Co., Ltd. became the second largest shareholder of the latter.

With Tmall formally signing new retail strategy cooperation, its 5000 offline stores will be upgraded to a new retail "smart store".

In addition to the expansion of clothing business to

The children's clothing, Hai Lan's home also crosses to the life home domain, Heilan Home (Hai Lan optimization life hall), attempts to change "the man's Wardrobe" this single role.

It is understood that Hai Lan preferred living hall will launch 100 new products every month, in Shanghai, Suzhou, Nanjing, Tianjin and other cities have physical stores, but also through Taobao to buy goods.

Increasing shopping centres in 2018

By the end of 2017, the number of stores in the main brand "Hai Lan home" has reached 4503, a net increase of 266 over the beginning of the year, of which 2/3 is a shopping center store.

In 2018, Hai Lan's home will focus on increasing the strength of shopping malls and shopping centers. The planned "Hai Lan home" store has a net increase of 400, and the "Ai Ju rabbit" store has a net increase of 300. At the same time, it optimizes the stock stores and promotes the expansion and layout of overseas stores.