Sina Will Start The 2018 Runway Strategic Conference In Beijing.

On the afternoon of March 28th, sina sports held a 2018 runway Strategy Conference in Beijing headquarters.

At the meeting, sina sports released a 2018 running report cooperation program, to further increase the intensity of the running channel, to make a strong running grand ceremony and video live broadcast, and timely launch the folk version of the tournament evaluation system, and set up a "destructive equipment evaluation laboratory".

Finally, it announced that it became a strategic partner for Sina running.

A total of more than 100 representatives from the Marathon Organizing Committee, brand representatives, capital media representatives and representatives from Beijing running group attended the press conference.

With the promulgation of Document No. 46 of the State Council, national fitness has become a national strategy. Running has become the first choice of the mass fitness campaign in China, and the number of running events is increasing rapidly.

Wei Jianglei, senior vice president of sina network and general manager of sina sports, said that the purpose of running events is not to win or lose, but to promote a sport so that more people in cities can run.

As the head of sina sports, it is also an active advocate of road running activities. Wei Jianglei advocates the use of media thinking, scientific data way, and high-quality content platform to allow more runners, cities, event organizers and partners to take part in it, so as to truly understand the significance of running, thereby promoting the enthusiasm of the national fitness and the promotion of the national physique.

Chen Yuanding, executive editor of the new running channel, released the 2018 strategy to "support, strengthen, promote and build".

Around the national health strategy and the relevant planning goals of the China Sports Association, Sina running will focus on supporting cooperative events, small town events, and popular events for ordinary runners.

At the same time, we should join hands with the major brands to increase support for the construction of the major running groups, and guide and assist the regular running groups that have been registered and registered as soon as possible to achieve specialization, and provide strong support in coaches training guidance, injury diagnosis and treatment, rehabilitation services and running equipment.

The ultimate goal is to support the mature and regular running group and pform into a sustainable development membership club, providing continuous and high-quality fresh blood for the marathon running industry in China.

At the same time, the Sina running will build up the running group ceremony. It will further expand and strengthen. Under the guidance of the China Association of Tian Chang, we will strengthen the official certification of running groups, cultivate thousands of core runners, and support the running group leader to become an industry KOL.

Sina sports also announced that it will continue to strengthen the video live service and provide professional and high quality live video services for major events.

According to the development plan of the China Sports Association, there will still be room for growth in the near future.

Sina sports will further sink, not only broadcast the good head IP events, but also aim at more ordinary runners, ordinary running groups and popular events, and promote the further development of group events.

In addition, Sina running is going to promote the folk version of the tournament evaluation system this year. It adopts the form of expert evaluation and runner score, and from five dimensions for each major event portrait, objectively evaluates the service quality, event level and cultural dissemination value of the marathon and cross-country race events.

Among them, the establishment of "destructive equipment evaluation laboratory" is one of the important strategies for Sina running in 2018 to seek breakthroughs and surpass.

Through violence evaluation, reveal the secret of running shoes and other equipment for ordinary runners. Through expert interpretation, we can break the mystery of equipment black technology.

In 2018, sina sports reached a strategic cooperation agreement with 5KM. In the future, the two sides will work together to create IP, such as running group events and 5KM league matches, and carry out in-depth cooperation in an all-round way to speed up the innovation and development of road running industry.

Activity finally, Sina senior vice president, sina sports general manager Wei Jianglei, general manager of Sydney Sports General Manager Wang Weicheng, Jordan sports deputy general manager Huang Tao, senior reporter of Xinhua news agency, capital media run group leader Wang Chung, 2000 Sydney Olympic champion runner Wang Liping, Sina running executive editor, Chen Yuanding six guests jointly fired, this marked the 2018 Sina running channel new strategy opened, to promote the Chinese marathon running culture continue to temper.