New Retail Is Forcing Traditional Consumption Channels To Upgrade Services And Quality.

"Online and offline integration of new retail development has promoted. Retail The transformation of "innovation and transformation", and this transformation "obvious results". New technologies such as the Internet, big data and artificial intelligence have been deeply integrated with traditional retailing, while speeding up the upgrading of consumption structure.

According to the world clothing and shoe net, recently, the National Bureau of Statistics announced the operation of China's consumer market in 2017. Data show that in 2017, the total retail sales of social consumer goods reached 36 trillion and 600 billion yuan, a net increase of 3 trillion and 400 billion yuan over 2016, an increase of 10.2% over the same period last year, and the contribution rate of consumption to economic growth was 58.8%. It became the first driving force for economic growth and continued to play a fundamental role in economic growth.

"From the annual data, new consumption characteristics are emerging under the trend of new retail and urbanization. While accelerating the upgrading of consumption structure, new retailers also generate dividends. According to the National Bureau of statistics data commentary, "traditional supermarkets accelerated the embrace of Internet mergers and acquisitions in 2017 and tried to get new opportunities for development through new retail outlets. Alibaba First, it reached strategic cooperation with Bailian Group, and later acquired Gao Xin group to become shareholders of Auchan supermarket and big RFA supermarket.

New retail outlets are also beginning to push the traditional consumption channels to upgrade their services and quality. Offline retail, represented by box horse fresh life, has become a typical case of new retail promotion of traditional channel services and quality upgrading, and offline retail transformation. From the retail point of view, box horse life not only improves the flat area per unit area, but also improves user experience and user stickiness.

Last year Tmall On the eve of double 11, the box horse fresh life has achieved 5 times sticky stickiness, and its flat effect is 3-5 times that of the traditional supermarket, and online orders account for more than 50%.

"The biggest problem of physical stores is that they do not know who the consumers are, and the box horse has established a nationwide digital membership system, and established interaction with consumers at any time and anywhere. The idea of fine logistics management has been used in physical stores and has achieved comprehensive digital management. The future box and horse model will empower more retail partners. Box horse fresh CEO Hou Yi said.

Tmall data shows that after the use of smart stores and other new retail technologies, offline retail digital transformation has greatly accelerated, boosting the real economy to rebound significantly.

As an important position of Alibaba's new retail strategy, all 51 stores in Yintai business have been digitalized. The number of digitalized members in the country has increased by 1 million 200 thousand in 4 months. The ONMINE snack hall, the "Life Collection" home collection store, and all kinds of Tmall beauty makeup stores have been refreshed once again.

In some clothing stores, through Tmall's "carry on shopping bags", consumers can use mobile phones Taobao scan code and shopping cart to enter the online store through the store, and 50% of the transactions are completed after leaving the store.

In October last year, the Ministry of Commerce issued a series of achievements report on "five years of Endeavour". The report fully affirms the direction of integration of online and offline formats in China's retail industry. It points out that the quality and efficiency of physical retailing and the results of innovation and transformation are beginning to show. China's new retail ecology has been formed.

In the 2017 China Retail Innovation Summit sponsored by the Ministry of Commerce and guided by the Ministry of Commerce and the China Chain Store Association (CCFA), Alibaba's first Tmall intelligent store and box Ma Xin Sheng both won 4 prizes, including the ten major innovation formats of 2017 retail businesses, and the new zero sale became the key word of the "Oscar" awards ceremony in the Chinese retail industry at that time.

At the same time, Tmall new retail as a typical representative of online and offline integration has also been written into the China retail industry development report (2016/2017) released by the Ministry of Commerce. The report said that the entity retailing and the network electricity supplier are merging. In 2017, the retail industry's multi format cross-border development will become the mainstream, and social retail has entered the golden period.

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