Shanghai Is One Of The Opportunities In China.

According to the world clothing shoes and hats net, after the fall of Beijing in 2013,

The two store plan in the Chinese market is finally heard.

In August 16th, the Shanghai Lujiazui financial and Trade Zone Development Limited by Share Ltd (hereinafter referred to as "Lujiazui") issued a notice on signing the letter of intent of cooperation. The two sides agreed that Paris's old Buddha's department store (China) Co., Ltd. (hereinafter referred to as "old Buddha's China") will open "old Buddha's department store" at some venues in Lujiazui center, and it is expected that the opening time of the store will not be later than December 31st next year.

Although Beijing stores are still adjusting their business for many years, it seems to be different from the city's culture and consumption characteristics. This move into Shanghai or become one of the opportunities for China's department store in China.

Shanghai opens a new store next year

According to the August 16th announcement of Lujiazui, Lujiazui agreed with the old Buddha's China to cooperate in the joint venture mode to provide part of the Lujiazui center of Pudong Road South, Pudong New Area, Shanghai, for the opening of the old Buddha's department store in China. The pool area of the shops is about 23100 square meters, and the opening date of the shop is expected not later than December 31, 2018.

Lujiazui will assist Lao FA to carry out shop renovation in China, and the remaining opening expenses will be supported by the resources of China.

Within 3 months after the signing of the letter of intent, Lujiazui will sign a formal cooperation contract with the sole proprietorship of China, or old Buddha, China established in Shanghai.

Lujiazui said that the two sides signed the letter of intent in line with the Lujiazui center's investment strategy. As of the announcement, the two sides did not specify the details of the cooperation.

The reporter looked at the map with "No. 889 Pudong South Road, Pudong New Area, Shanghai" and found that the area is Pudong financial square, located in the core area of Pudong New Area, Shanghai.

Statistics show that the total area of the Pudong Financial Plaza project is about 450 thousand square meters, consisting of 3 grade A office buildings and 1 Advanced shopping centers. The shopping center has a volume of about 140 thousand square meters, with a total of 12 floors (10 floors above ground + 2 floors).

Compared with these information, the location advantages of old Buddha's China Shanghai store are obvious.

The journalist sought further information from the relevant staff of the Beijing shop of the Department of Lafayette department, but officials said there was no official reply available.

Currently in China

Among them, only old Buddha's department store, 110 North Street, Xidan, Beijing, and Xidan's old Buddha's opening in 2013.

According to the official website of Lafayette department store, there are 65 stores in Paris, including 60 in France and 5 in Berlin, Casablanca, Jakarta, Dubai and Beijing.

Shanghai is superior to Beijing.

It is worth noting that, although the Beijing store has been battalion for many years, it is somewhat unsatisfactory in terms of the performance of the mall.

When reporters visited Xidan, Beijing, a few days ago, they found that after the withdrawal of the big food company last June, Xidan's old Buddha's department store changed and replaced the pattern of the fence, but they never saw the shopping mall fill in the air, and there was no open investment plan.

Earlier, it was one of the 4 lawsuits that consumers were faced with in a year.

In addition, it was learned that the shop had opened a shop near a side street near Wangfujing in 1997, which only operated for a year due to a loss shop.

After four years of a business failure and a time of adjustment, it is somewhat uncertain for China to set up shop again.

But in the industry view, regional advantages or become the advantage of Shanghai store in China.

Utah International

Yang Dayun, President of the brand Cci Capital Ltd, told reporters that the Beijing store is not very hot, because it has both geographical advantages and Beijing consumption characteristics.

Fashion consumption is closely related to the individual demand and consumption level of consumers. From the location of old Buddha's department store in Shanghai, the location advantage of Pudong Financial Plaza and the overall consumption ability of surrounding consumers are relatively optimistic.

In addition, scale benefits can also be taken into account. Compared with single store operation, multi store operation can also help to reduce operating costs.

Insiders also pointed out that in view of the "petty bourgeoisie" characteristics of Shanghai's consumer culture, the advantage of the designer's brand and buyer's system is more obvious. Besides, due to frequent international exchanges in Shanghai, consumers are more aware of the brand of Buddha.

In addition, there are people familiar with the matter, frankly speaking, Beijing's old Buddha's department store is now largely vacant on the ground floor, because the French headquarters is still making decisions, which shows that under the current single store operation in China, there is still much room for improvement in the management efficiency of China's stores.

With the expansion of scale in China, the old Buddha will also have greater authority, and the improvement of communication or decision-making efficiency will be self-evident if it is likely to be faced with localization adjustment or other business adjustment in the future.

The strong enemy is waiting on the fertile soil.

The partnership between China and Lujiazui has been rumored to have been handled by the Hongkong RIFO international group.

Li Fu International Group is one of the retail operators in Hongkong. It specializes in middle and high-end department stores in Hongkong. Hongkong's SOGO Department Store is the store of Li Fu International Group. Li Fu International Group is also deeply rooted in Shanghai business. Shanghai Jiu Guang Department Store is jointly invested by Hongkong SOGO Department Store Limited and Shanghai nine hundred (Group) Co., Ltd.

Whether it's a gossip or a real hammer, the partners of the announcement, the location of the Pudong Financial Plaza Shopping Center project are already relatively clear, hoping to be an international brand or a more international brand in the brand radiation capability.

From this point of view, although the brand of Lafayette department store is not comparable to the international market on the basis of familiarity and business on the mainland market, it is more in line with the positioning of the Pudong Financial Plaza Shopping Center project.

In Yang Dayun's view, there is a big difference between fashion consumption in Shanghai and Beijing. Compared to the two, Shanghai is generally more international and diversified, and more popular in fashion. At the same time, Shanghai is also a relatively prosperous city, and the economic level of the whole Yangtze River Delta is relatively advanced. Shanghai's advantages are more obvious in the forefront of fashion.

But it is worth noting that the consumption characteristic of Shanghai is not only applicable to Lafayette department store.

Many enterprises' innovative attempts, foreign brands' Chinese headquarters and China flagship stores are not Beijing, but Shanghai.

And the Shanghai shopping center market has been saturated.

According to the "Shanghai shopping center 2017 development report" released by Shanghai Shopping Center Association in June 5th, according to the joint RET Rui Yide and China business data, the new supply trend in 2017-2018 years shows that the actual supply trend of Shanghai has slowed down in 2016, and there are still a large number of supplies coming into the market. In the next 2017-2018 years, 65 new suppliers are expected to supply, resulting in short supply.

Therefore, compared with Beijing's Lafayette department store, the competition environment of Lafayette department store in Shanghai is also much more severe.

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