Milan Has Lurked For A Long Time. Its Purpose Is To Open Stores In China.
Dream Milan
Sales in the Chinese market in 2015 amounted to about 12 million yuan, accounting for about 10% of global sales, while online sales in the Chinese market were about 2 million 400 thousand yuan, accounting for about 20% of the total sales in the Chinese market.
It can be seen from this that the brand is now selling more in line with the online sales in the Chinese market.
The relevant person in charge of Monday Milan pointed out that because of the low quality of low-priced products in the middle-aged women's clothing market, most consumers turned to choose relatively high prices.
"Therefore, we believe that the middle and low-end prices of high-quality middle-aged women's clothing products should be able to quickly capture the market as soon as they are launched."
At present, the brand has 70 stores in South Korea, and has official direct shopping websites. In addition, it has settled in ten electronic business platforms.
In 2015, in Milan,
Shenyang
It opened the first direct selling store and formally entered the Chinese market.
At present, its sales channels in China are mainly department stores and wholesale markets.
This year, Monet Milan has also established an official Chinese shopping website, which is operated by cafe24, a Korean electricity supplier.
Milan has said that it has production facilities in China, not only in China
Production costs
Compared with Korea, it can lower the circulation of products and speed up market circulation.
In the future, apart from a large number of physical stores in China, Milan will also vigorously develop online sales channels, such as expanding Taobao and Tmall business platform business, and will increase its promotion in WeChat, micro-blog and other SNS channels.
It is understood that the global paction volume of the brand in 2105 is about 240 million yuan, of which 20% comes from overseas sales, and the proportion of overseas sales is gradually increasing.
It is reported that Milan has set up a branch in the United States, while Hongkong, Taiwan and Italy are already laying the market.
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