Net Red Ecological Chain Will Become The New Strategy Of Beautiful Union Group Development

Beauty says mogujie.com's new strategy after joint venture: building red ecosystem

A few months after the merger of mogujie.com, Amoy and the United States, the three sides announced today that they would call the new group "beautiful union group" and June will become CEO of the new group.

Beautiful union group press conference scene (pictured by beautiful union group CEO June)

While announcing the name of the new group, the beautiful union group also announced a new strategy for upgrading women's consumption this year. It said that after the establishment of the United Group, it will integrate existing resources, including e-commerce, community, celebrities, content and so on, to serve different female users.

The beauty group said it hopes to boost the quality of products for women by driving the upgrading of the back end supply chain, and by building up products.

The ecological chain and the introduction of global fashions are the ways to convey the independent fashion women's attitude while providing diversified products and contents, so as to meet the needs of female users with more personality and deeper consumption.

"The upgrading of consumption has several characteristics at this stage. The first is the upgrading of the consumption of the whole people.

The second is the upgrading of consumption patterns, from buying products to buying services, the third is the upgrading of consumer behavior, from standardization to individuation.

We also hope to provide diversified, personalized, high quality and cost-effective fashion consumption upgrade for female users.

Beautiful united group CEO June said so.

According to the beautiful united group, in the future, mogujie.com in the group will plan to build the "net red" ecological chain in addition to the upgrading of the business and upgrading of the consumer goods and the supply of personalized products.

And this net red ecological chain will also focus on the three parts of "content", "community" and "electricity supplier" to provide aggregate content and commodity full supply chain services for net red, and build a net red cultivation system around the content and community, and finally connect the red man and the electricity supplier's industrial chain.

According to the data provided by beautiful united group, mogujie.com's uni has reached 30 thousand red people, and its future plan will attract 1 million red people to join the platform.

With the continuous highlight of the personal brand of the net red, it will even hatch out a series of personal designer brands, which will also convey independence while providing diversified products and contents.

The female attitude to meet the needs of female users more personality and deeper consumption.

Beautiful union group said.

For the beautiful speaking and Amoy world, the beauty union group plans to adopt the strategy of "Share tooChina" and "Sell to China", not only to provide the global high quality brand to users, but also to introduce the fashion concept of the global fashion to China.

The beauty union group hopes to build a personalized fashion consumer experience for white-collar women through the upgrading of brand and quality.

The strategy of EGC+PGC+UGC and content sharing and fashion editor recommendation of global fashion designers and users' spontaneous content sharing strategy attract large numbers of users through high-quality content, and consolidate these users through content and community.

"The future beauty group will take the beauty, mogujie.com, and the world's three independent brands as the core, and provide the product matrix with the media product MOGU, the net red economic ecology platform uni and the integrated marketing solution, and provide the service demand of women's fashion in different stages with the community + content + electricity supplier mode."

June said.

It is understood that mogujie.com was founded in 2011, is aimed at 18 to 23 years old young women set up live +

A total of 130 million users were accumulated on the platform, while beauty was founded in 2009, and now has more than 100 million registered users. 58.3% of the users are young white collar workers aged between 23 and 30, and 75% of the users earn between 10000 and 20000 yuan.

Another third party data show that in 2016, mogujie.com, Mei said, Amoy world to re register more than 200 million users, the number of active users per day is more than 15 million.