Clothing And Love Group Acceleration Expansion Shopping Center Layout

July 7th, in Shanghai, because of the pformation of tradition

The expansion of the clothing and love group of "one world famous"

Territory.

The Republic of Korea

Liang Yizhe, managing director of THEE (LANDGROUP) China today, revealed at the China shopping center and the fashion retail development forum that the clothing and love group plans to open 10 home shopping centers in Greater China this year, and hopes to open more than 30 next year.

"We hope that by 2020, we will achieve 500 scale in Southeast Asia and achieve 200 billion sales scale."

Liang Yizhe said.

Tang Yinghua, general manager of the circulation department of E LANDCHINA New Canal Industrial (Shanghai) Co., Ltd., told reporters that the customer shopping center will mainly focus on capital cities and economically developed cities.

According to Liang Yizhe's disclosure, 10 home shopping centers have been completed, including 2 in Shanghai, 2 in Chengdu, and 1 in Beijing, Chongqing, Nanchang, Xi'an, Qingdao, Changchun and so on.

China is planning to open 10 shopping centers in 2016.

"Fast break" market in China

The Shanghai Baisheng City Plaza, which is famous for its love and love clique, belongs to the joint venture between the clothing and love group and the Parkson group.

Liang Yizhe said that Shanghai Parkson City Plaza is the first shopping mall in China and is also the fifty-sixth shopping center in the world.

Apart from similar ventures with retailers such as Parkson group and other partners, it will also adopt an independent investment mode that is entirely owned by the clothing and love group.

The volume of shopping centers is not limited to the small volume of Parkson.

Tang Yinghua said there was no strict restriction on the volume of shopping malls.

At present, in the Korean mainland, the clothing and love group's planned NEWCORE (excellent guest) shopping center is close to 100.

As a result, the plan to add 400 new customers in 5 years seems to be "totally possible" in Liang Yizhe's view.

After the expansion plan of the clothing and love group came out, many people asked Liang Yizhe how to solve the problem of rapid expansion, and how to solve the problem of human beings? Liang said that the clothing and love group had more than 20 years of retail experience in South Korea, and there were 7300 direct outlets and 45000 employees in China, and they were all ready for it.

"In China's Hongkong, China's Taiwan, and Malaysia, Thailand and so on, we have been fully prepared from brands to employees, and all of them will have to accelerate development in the next year."

China plans to scale up to 200 billion yuan by 2020.

80, the real shopping mall after 90

Women's clothing company is the impression that most people love and love.

In fact, in South Korea, the dress and love affair of the women's clothing is now a group of enterprises spanning six fields, including fashion, catering, shopping centers and hotels.

It has 53 catering brands, 55 shopping centers, 23 five star hotels and so on.

Clothing and love is the first place in Korean stores. In South Korea, love and clothing also have all the South Korea's "Wan Dian plan".

"The first step in the strategic development of clothing and love is to be able to enter the market. The second stage is to create brands, now is the third stage, and expand our retail business rapidly."

The confidence of the clothing and love group's great leap forward into China's circulation market comes from three aspects: multi brand, direct operation and differentiation.

The clothing and love group is not only the first place in Korean shops, but also has the "Korean national brand" Eland. Its more than 10 brands, such as Scofield, TeenieWeenie, Roem, Scat, Prich, PawinPaw, SPAO, WHO.A.U, have all entered China. They have also obtained the right to operate the agency with NEWBALANCE (China), and have built up huge brand resources with the cooperation of the parent company and the KATESPADE brand.

It can be said that the brand oriented shopping malls just avoid the homogenization problem of "1000 stores and one side" in China's shopping malls, bringing customers fresh feeling, and also having the right to speak and more room for profit.

Take the Parkson Shanghai City Plaza as an example, the exclusive brand resources of the clothing and love group ensure the uniqueness of the shopping mall.

For example, light Luxury Collection store Luxurygallery, home store ModernHouse, children's Park, and Korean food brand are all brands imported from the clothing and love group.

"I think the biggest problem in China's retail industry is that there are too many red and green brands, and many shopping centers are red, green and yellow. I also like these three brands, but every shopping mall has, and each shopping mall is the same brand, so that there is a homogenization problem.

We are thinking about what we want after 80 and 90.

"At that time, there were no young people in the business district where Parkson was located."

Parkson is positioned as a shopping mall that young people like to visit.

And from this, we will identify three selling points:

First, fashion + young;

Second, cost-effective.

Third, Lifestyle.

"At that time, we were worried that there was no thing that young people liked, so we made a very fashionable and fashionable design. In the brand, China's 80 and 90 favorite Korean brands came in all the way. Propaganda, invited Korean celebrities that young people like, such as RunningMan and other Korean stars to do propaganda."

"Thank you very much now for young people in China like Korean stars."

Liang Yizhe said.

As for the differentiation, a small detail is that when Liang Yizhe visits some new shopping malls, many security guards will come forward to show that they can't take pictures. While in the clothing and love Plaza, Liang Yizhe says, "I take pictures for them."

Also, for example, the restaurant on the five floor, Baisheng is the concept of Chinese blocks into the mall, all restaurants have no windows, all through.

"So customers like it, and it also saves money for brands."

Lifestyle's lifestyle and the whole life scene also come from many brands such as homes, restaurants, children's parks, cosmetics and other clothing and love groups owned by the clothing and love group.

There is no way for innovative things to be replicated quickly.

Liang Yizhe and the designer team of love and hospitality asked that if you start preparing second stores, you will be completely new and differentiated.

"There are 10 shopping centers ready to open this year, and each store has different designs and different concepts."

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The public space of Shanghai Baisheng user-friendly City Square

Others close shop, love clothes, "take over" shop

At the beginning of the site selection of ParksonNewcore, many of them said Liang Yizhe chose the wrong way.

"At that time, there was nothing in this business circle, but now it looks very good."

Now look at the location of Parkson, which is about 10 minutes away from downtown Shanghai, and also has a subway.

Compared with the past Parkson Department store, the sales of Parkson sales increased by 3 times, and the passenger flow increased by 8 times.

The biggest change is that young people seldom visit before. Now the proportion of 85-90% in the shopping mall is 80, 90 of young customers, and it is a very fashionable young group.

This is a traditional department store that can only imagine that the annual turnover is only about 500 million yuan.

"What I heard three years ago is bad news. It's all about retail. Now there are problems, problems and no happy information.

Now we are only a small shop, and now the shop assistants, brands and partners are all very happy.

Wu Ruiling, Deputy Secretary General of the China Chain Store Association, said that because of the unprecedented sense of freshness brought to China's retail industry, the 13 judges voted unanimously through the 2016CCFA Golden Lily award to win the Golden Lily Award Best Innovation Project in Shanghai.

According to the expansion plan of the retail business of garment and love group, the revival of urban business like Parkson, such as Parkson and so on, may soon be staged in the whole country, and the main character is the yum Plaza, which is based on the concept of direct brand and differentiation.

According to reports from local media in Sichuan, one of the two shopping centers for customers in Chengdu is probably the "Hualian" property that was closed last month.

While showing confidence in the goal of opening 500 shopping centers, Liang Yizhe also mentioned that "many shopping malls in the country are closing down".

It is true that China's traditional department stores nationwide are closing in.

Clothing and love are at the best time to acquire low-cost commercial property.

Passenger flow of Shanghai Parkson