Does The Cat Business Get Rid Of The Stock Line Market By 1 Billion 700 Million A Year?

Recently, fashion underwear brand cat people officially released the "M-BBC strategy", which will be pformed from "unidirectional underwear manufacturer" into a "brand export platform" of the whole category, and suppliers will directly supply to the online retail terminal.

The cat group provides services for suppliers and retailers, such as brand output, visual merchandising, partner communication and so on.

Chairman of cat group

It said that in the next 3 years, the business goal of the cat business will exceed 2 billion yuan, and the listing plan will be launched.

In 2015, the annual sales volume of the cat business was about 350 million yuan, ranking first in the Tmall thermal underwear, and ranked sixth in the underwear category.

Cat people have to achieve annual sales of 2 billion yuan online. Can "M-BBC strategy" bring such a great value added space to them?

Reporters learned that the pformation of the cat has made two directions of adjustment:

The first direction is to expand outward, and export the brand with a market value of about 3 billion yuan as assets value to suppliers and brands, and add men's clothing, women's clothing, feather and down, stockings, home textiles, and so on.

And other categories to fill the blank market of cat people.

According to a set of data provided by Peng Yu, general manager of the cat business, in 2015, the market size of the whole category of Amoy underwear reached 40 billion yuan, of which three categories of socks, pajamas and underwear were the most demanding, with a market scale of over 25 billion 300 million yuan.

Peng Yu revealed that with the help of the "M-BBC mode", the online sales of Cat brand will reach 500 million yuan in the year. In the next three years, the cat will cooperate with 40 suppliers who sell more than 50 million yuan.

The second way is to go to the light supply chain.

In the new chain, products are produced by exclusive suppliers of various categories, and then directly supplied to third party retailers or TP companies online.

Endorsement of the product.

The cat business operator is responsible for product design and quality control, eliminating inventory management and capital investment links from the original structure.

Peng Yu believes that for cat owners, whether in the management system or in the operating system will become lighter, in the future will spend more resources and energy focused on brand building and product development.

Small products and big markets should pay more attention to the field of subdivision, form a strategic alliance with the best quality and creative suppliers in the industry, attach importance to product development and design, attach importance to brand tonal and consumer experience, and enhance brand value.

For suppliers, the roles of suppliers and retailers can be combined into one. After participating in the market, they can respond quickly to the flexible supply chain and save communication costs.

The response speed of some categories of supply chain can reach 3 to 5 days.

Chairman Lin Lin said that the supply chain system is more suitable for making explosive products. The goal of the cat group is to achieve the 2/3 of the underwear category from the catwalk system, and the market share will be increased to 20%.

In order to achieve the three party integration of the supply chain, it is reported that the cat will launch the B2B system to open all kinds of resources.

Reporters learned that, at present, the cat's idea of blasting money, in the micro business has better data performance, within 3 months, the amount has been more than 100 million yuan.

It is not difficult to find that the M-BBC mode of cat people is very similar to that of Han Du Yi house, which is the integration of supply chain resources. Its biggest feature is that it can achieve many styles, fast updates and quick returns.

According to the data, there are 30000 new models in Han Du house.

Once pformed, the market role of cat people will change.

No cost of capital and no inventory, from traditional clothing enterprises to brand management companies.

The funds released will be used for capitalization operations.

It includes establishing merger fund, establishing joint venture company, providing financial loan and so on.