Fast Fashion Brands Get Together In Various Business Circles To Open Physical Stores.

According to the latest statistics, fast fashion brands are now opening stores in Guangzhou, and there are more and more brands.

March 26th, international

Brand H&M, the first flagship store in Guangzhou, will open in Guangzhou Tian Huan Plaza, the twelfth store opened in Guangzhou.

And the Sun Plaza, which is next to Tianhuan square and the sun Xintiandi belonging to Tianhe business circle, also has H&M two storey shops.

In addition, Zara in Tianhe City and Wan Ling Hui's two shops are only a few hundred meters away.

So, why do these fast fashion brands build up shop with such confidence?

Fast fashion brand in Guangzhou

Starting from the first store in mainland China in 2007 and entering Guangzhou in 2010, H&M has opened 11 stores in Guangzhou in just a few years. The opening of the Tian Huan Plaza store will become the twelfth store in Shanghai.

In addition to H&M, UNIQLO and Muji were introduced into Guangzhou in 2009; the first ZARA and I.T only opened Guangzhou in 2011; the first Guangzhou GAP store did not appear until the end of 2014.

The time for New Look and Old Navy to enter Guangzhou is even later. In 2015, Guangzhou opened its first store in the sun Xintiandi.

Although compared with Beijing, Shanghai and Shenzhen, these fast fashion brands enter Guangzhou somewhat "late", but overall, in recent two years, fast fashion brands have significantly accelerated the pace of expansion in Guangzhou.

According to "2015 China commercial real estate development trend report", in 2014, fast fashion brands opened 274 new stores in China, of which 14 were opened in Guangzhou, the number being second only to Beijing, Shanghai and Chengdu.

With the opening of a number of new shopping centers and the exchange of brand names of traditional shopping centers, fast fashion brands have become the first choice for shopping centers to invest, and most of them are the role of main stores.

The H&M of Tian Huan Plaza covers two floors and covers an area of over 2000 square meters.

Not long ago, the Panyu Yong Wang Meng Le City also had UNIQLO UNIQLO, H&M, MJ Style,

And so on.

In addition, in September last year, sun Xintiandi announced the pformation of blood exchange in the 3rd anniversary celebration. It pformed from the former high-end and light luxury routes to an international fast fashion gathering place. It introduced the first New Look in Guangzhou, the first flagship store of Old Navy in Southern China, and the fast growing brands of UNIQLO, H&M, Muji and Mango.

Le Feng Plaza is also a fast fashion brand with ZARA, UNIQLO, Pull&Bear, Stradivarius and so on. It has become the gathering place of Haizhuqu District fast fashion brand.

Crowded shops mainly to grab the market.

A reporter's visit found that despite the overall downturn in the retail industry, H&M, ZARA, UNIQLO, Muji and other shopping centres in the Plaza, Tianhe City, sun Xintiandi and other shopping centers were quite popular, and the fitting rooms and cashiers often needed to queue up.

Huang Huang, a white-collar worker working in an enterprise in Tianhe District, told reporters that the design of fast fashion products is relatively simple, keeping up with the trend and the price is moderate. Therefore, white shirts, T-shirts and other fast changing single products are all considering buying fast fashion brands.

A shopping mall senior who did not want to reveal her name said that the positioning of several mainstream fast fashion brands was different. UNIQLO UNIQLO was biased toward home fashion; ZARA tended to be an office worker; H&M belonged to both home and office.

Although the location is different, its cooperation mode with shopping center is the same. Generally, it is a mode of joint point deduction, plus a certain amount of management fee, and the specific number of the deduction points is determined according to the negotiation between the two sides of the mall, but some of the more popular shopping centers will collect the bottom rent for fast fashion brands.

Since fast fashion brands do not bring rental income, why are shopping centres so popular? These people say that because of the fast fashion brand with the leading role, it can drive other ordinary brands to enter.

Even though fast fashion brands have their own advantages, Wang Junbiao, general manager of Lok Feng Plaza, said, "first, shopping centers do not pay high rents (or no rent) to fast fashion brands; secondly, they have their own e-commerce platforms and operate very well; walking on two legs online and offline has absolute advantages; and importantly, though there are many fashion brands, the number of shopping centers in Guangzhou is limited." if you do not drive me, they will open ", so they are grabbing the market and grabbing the market, which is the result of market competition.

"Especially Tianhe business circle is the core business circle of Guangzhou, even if it is opened across the street, Tianhe river.

It can also provide this purchasing power, "he said.