What Is Supply Side Reform?

The supply side reform is undoubtedly one of the hot words at the two sessions this year.

So what is the supply side reform? What does it have to do with our ordinary people?

In the first gathering of the Jiangsu delegation yesterday afternoon, Chen Lifen, chairman of the National People's Congress and chairman and general manager of Jiangsu sunshine Limited by Share Ltd, talked about their understanding of the hot words from the changes in Chinese clothing.

The 3 representatives of Xu Yiping, director of Jiangsu economic and Information Committee, Gu Yunling of Funing county Party committee, and Wang Liping, chairman of Suqian Guang Bo Holding Group Co., Ltd., give different opinions and suggestions.

"From the clothes we wear, the clothes we wear before the reform and opening up."

They are all Tibetan, black, and gray. They can be said to have no colors, not to mention.

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After the reform and opening up, clothing slowly began to have some color.

Chen Lifen said she remembered the color nylon material made by her company and opened a press conference in the Great Hall of the people.

At that time, shopping malls and other shopping malls all over the country came to buy colored nylon and made many brands.

At that time, some so-called "weird clothes" also came out. What bell bottoms, bat shirts, and everyone's love for beauty is reflected in clothing, which has led to fashion.

In the 90s of last century, most people began to buy branded goods, while others began to buy foreign brands.

In those years, Chen Lifen went abroad, and bought a foreign brand of high and light fabric back to copy.

At that time, the introduction of brand came from outside.

By twenty-first Century, the domestic ordinary brands were not enough. What activities did you take part in and began to need high-end luxury brands.

"At the beginning we followed the market, and then we began to lead the market, colored nylon, serge, and so on, and then the tall and thin fabrics came out."

Chen Lifen said, by the twenty-first Century, everyone liked individualization. Besides the color of fabrics, they also had requirements for texture. They should be light, thin, and feel good, including cashmere and so on.

In addition, in style, it is also a hundred flowers bloom.

"In the Chinese market, there are many brands coming out every day, and there are many brands falling down and constantly reincarnation."

Now people buy clothes, in addition to the pursuit of personalized, but also pay attention to the quality of life, functional, first of all comfortable, but also "three prevention and care", anti ultraviolet, health care and other functions.

With the progress of the times, the demand for people's clothing is changing, and the requirements are constantly improving.

"The inspiration to us is that we must always innovate before we have a market."

And the way of buying is changing. So we are all running entity stores. Now we have Taobao and Jingdong. Besides these big network platforms, there are also micro businesses.

What enterprises need to do is to step on this rhythm and create new products.

To interact with consumers, consumers can customize their designs according to their needs.

The government should allow enterprises to travel lightly.

In the supply side reform, enterprises are the protagonists, and the task of the government is to formulate policies and serve the enterprises.

Xu Yiping said that reducing costs is one of the five major tasks of supply side structural reform.

In the process of reducing costs in Jiangsu, the leading members of the provincial Party committee and the provincial government personally conduct business research and collect opinions and appeals from all sides.

In February 26th, the provincial government issued opinions on reducing the cost of real economy enterprises.

According to the rough calculation, this document can directly reduce the cost of enterprises by about 60 billion yuan this year.

The reduction of costs is to enable enterprises to carry out light load and gain vitality, and can invest more in innovation and R & D, so that the supply side products can better adapt to changing needs.

The role of the government is to send gifts and be a matchmaker.

In Wang Liping's view, in the structural reform of supply side, the role of the government can be described in six words: giving gifts and being a matchmaker.

Big gifts: enterprises are the main body, the government has good policies to help enterprises improve, tax concessions, technological innovation, help enterprises to introduce talents, and so on, so that enterprises are developing rapidly.

Matt: in the process of supply side reform, there are some enterprises, which have been greatly influenced. In some areas, it has a certain specialty, but it can not eat alone. The government has the possibility, through mergers and acquisitions, and so on, let the enterprise strong joint, give tax incentives and other support.

Gu Yunling said that the structural reform of supply side should not only consider the problems of industrial economy, but also put the reform of the supply side of agriculture on the agenda.