Kai Yun Group Officially Sells Sergio Rossi. The Price Is Very Good.

The Sergio Rossi, which was recently fired, was officially prepared to be sold, according to official information. But after half a month's time, the play should be over.

Italy investment agency Inverstindustrial has been announced from intent to become a formal takeover.

Although the group has not disclosed to the outside world

But according to the report, the paction includes the trademark rights and distribution network of Sergio Rossi.

According to people familiar with the matter, the paction amount is between 40 million and 50 million euros. Besides, the brand's production plant in Florence is also being sold.

Although Sergio Rossi is a subsidiary of Kai Yun group and is the sole shoe brand of Kai Yun group, the performance of Sergio Rossi is far less than that of the group's Gucci, Saint Laurent and so on. At the same time, with the brand creative director Sergio Rossi leaving the company and the creative director in 2013,

The brand has been in a state of reorganization after leaving, even though the number of shops in the world is over 80, it is also no match for the loopholes in market pformation.

Starting in February of this year, Kai Yun group has begun to prepare for the sale of Sergio Rossi, and in June, it has decided to resell the brand to Italy investment organization Inverstindustrial.

But in any case, at the time of this happy sale, at least, the group opened a good price.

Next, whether the old brand shoe brand created in 1950 can be restructured in Italy's investment institutions remains to be seen.