The Most Inventory Of Brand Year

In 2015,

The market has never had any excitement.

Starting from the successful launch of the early years of the song, the Chinese capital market has been boiling. For some time, "broadcast: broadcast", "DAZZLE (earth element"), and "La Chapelle (La Natsu Bell)", many of these women's familiar women's clothing brands have entered the pre exposure process.

In addition, Taiping bird, an Zheng, Mass Phil, Xin He, Bi Yin Le Feng and other brands are queuing up in front of IPO.

With the listed listings, Vigna S and so on, several well-known companies in the domestic garment industry are expected to gather in the capital market.

It is said that in the middle of the year, Ports1961 sold out his shares in order to fight.

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In addition, there are many brands to prepare for the new three board listing.

"Little fresh meat" originally originated from AV girlfriend circle, and later became synonymous with young male artists.

"Small meat" is not new, but this year, the consumption of "small fresh meat" is quite a lot.

Who are the children who are popular in the 2015? Lu Han, Li Yifeng, Chen Xuedong, TFBOYS, Hua Chenyu, Wu Yifan and Wang Kai have long been familiar with these names.

They seem to be more likely to stimulate people to spend.

In the past, when we went out without a wallet, our clothes, food and shelter could not work. Now we can't afford to lose a hero when we go out without a wallet.

In the present era, the mobile phone is in hand, saying go away.

Whether it is catering, taxi, shopping, mobile phone online can be a key.

In October this year, 350 stores in UNIQLO were connected to WeChat to pay.

In addition to UNIQLO, HOTWIND hot air, Giordano and other fashion brands have also been connected to WeChat payment to start accelerating O2O pformation, followed by Daphne, Anta, Hongxing Erke, western regions, ZARA and so on.

The coverage of the online apparel industry will expand significantly.

In 2015, a large number of brands were killed.

JIMMY CHOO partner Mellon went bankrupt with the same name brand, sought protection; Adidas streamlined business, sold ice hockey brand; Quiksilver US business filed for bankruptcy; American Apparel bankruptcy reorganization; Burberry integration upgraded and merged all secondary lines; Canadian local women's clothing retailer Laura submitted protection to creditors, declared its vitality weakened; one of Canada's most famous shoe retailers, ShersonGroup ShersonGroup boss formally submitted to the court in July the application of Nine bankruptcy protection; in April this year, French designer brands entered the bankruptcy protection procedures.

This is only part of it.

In 2015, the brand promotion plan significantly reduced the proportion of advertising blockbusters, and put more budget into entertainment marketing.

For example, the French Centennial sports brand Kark has worked with many activities, stars, variety shows and so on this year. The annual performance has gained 30% growth. For example, the United States and the "wonderful flower" and "start together" cooperate to get a very high exposure rate. The global brands are invited to star and KOL for street shooting.