Bosideng Middle Income Net Profit Double Down Development Non Feather Down Business

Not long ago, Bosideng was selected as "the most influential brand list of China in 2015", but this does not indicate that its performance has begun to improve.

After issuing a profit warning notice in November 17th, it released its interim results as of September 30th this year in November 30th.

Data show that

Revenue declined by 10% to 2 billion 564 million yuan, and the company's equity holders should account for a decrease of 48.3% to about 131 million yuan in profits.

The weak performance also decided that the board of directors of Bosideng decided not to send medium-term interest.

However, the reporter noted that compared with the previous financial year, Bosideng's decline has slowed down.

Bosideng said that the company will continue to search for new businesses and opportunities for external cooperation, and does not exclude the introduction of new strategic investors.

This month, Boston announced that

ITC SPC, jointly established by the group Affiliated Companies and CITIC Securities's investment in Jinshi, will make a subscription agreement with Bosideng through the investment of New Surplus (Gao Dekang, chairman of Bosideng).

It is said that Bosideng plans to import new brands and strengthen the business beyond feather and down business.

Earlier, Mr. Boyun, chief financial officer of Bosideng, told reporters in a telephone interview that Bosideng's goal is to become a multi brand integrated apparel operator.

In terms of brand development, the future goal is to increase the proportion of non down garment business. At present, the sales of women's wear brands have obviously improved. In the future, women's clothing will not be excluded from the form of cooperation or even mergers and acquisitions.

In fact, because

Because of its strong seasonality, Bosideng has been exploring more growth points to enhance its development and development.

By the middle of September 30th, the income of its non down garment business was 393 million yuan, down 6.4% compared to the same period last year.

However, compared to last year, Jesse's women's clothing and Bosideng menswear of the self run part were relatively outstanding.

Among them, Jesse women's clothing achieved 158 million yuan in the reporting period, an increase of 18.8% compared with the same period last year, and the number of stores increased to 216.

Bosideng men's self-employed income is 64.2% more than the same period last year, about 25 million yuan.

"In the future, the group will also actively seek new business and opportunities for external cooperation, including introducing strategic investors who are helpful and enhancing the business of the group to further enhance the strength of our group in operation, management and acquisition and merger, and to move towards the goal of multi brand integrated apparel operators."

In the evening of November 30th, Bosideng told reporters in an e-mail.