How Do College Students Set Up Brand Clothing Stores?

Nowadays, more and more entrepreneurs will start a small shop as the best choice for their own business. How to choose the store location is the first step to start shop.

Take a small clothing store as an example. How to choose a store location?

First, define your direction of operation.

The clothing industry attaches great importance to business style and potential customer groups. First of all, you have to define your own clothing store style. It belongs to fashion avant-garde, economical and practical type or high-end consumption type.

Determine the direction of operation before you can understand your potential customer groups, and then study the consumption habits of this group.

If your clothing store is a fashionable avant-garde shop, your customer group may be a fashionable young person, student and so on. The choice of storefront can be on the walking street, beside the school, etc.

If your store belongs to high-end consumption type, then your clothing store should choose to open in some business district and relatively high income group residential area.

Two. Determine passenger flow.

Passenger traffic is a guarantee of turnover, and few clothing stores are maintained by one or two old customers.

Before choosing a storefront, you can use simple methods to determine the flow of alternative stores.

If there is a similar clothing store nearby, observe its daily average passenger flow for your own reference.

If you have done the simulation budget for the first few months, we should calculate the measured passenger flow to see if we can achieve the theoretical profit.

Generally, data support for passenger flow calculation is very meaningful.

If possible, you can buy some existing data from the survey institutions, and this investment is worth it.

Three. Consider the same kind.

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Competition is inevitable in the course of operation. It is difficult to locate absolutely no competition.

Businesses that are generally unable to take the initiative will have to consider the same kind of competition rationally.

In the shop choice, we can not avoid the existence of similar shops in the surrounding area, we should consider ourselves.

In the absence of vicious competitors, moderate businesses can even improve their business conditions.

Four, pportation and warehousing.

General small cost

We should consider the pportation and storage costs of storefront.

Shop choice should be as convenient as possible to ensure low pportation cost.

Some small clothing stores can use part of the storefront as storage space.

So when choosing a storefront, try to make the storefront have a small storage function, or have the basic conditions for designing storage rooms in the later stage of decoration.

Five, security issues.

Shop choice should also take into account safety, such as block security, storefront fire prevention and so on.