Wanda Accelerated The "Go To Department Store" Big Action, Really Let The Industry "Shake Three Trembling".

Data from the "rule of law Valley weekend public opinion monitoring center" show that public opinion is promising for Wanda's "broken arm to survive".

At the same time, facing the fierce competition in the internal industry and the turbulent impact of the external electricity supplier, China's retail industry is struggling to survive on both sides. As of July 2015, more than half of Wanda Department stores were in a state of loss. The O2O business model has been born, with the unique light of the "newborn", which has become the direction for many enterprises to spanform in the future.

Knowing that the crisis and vitality coexist, Wanda executives clearly stated: "with the development of shopping centers and electricity providers, the consumption habits of Chinese consumers are undergoing tremendous changes. Inevitably, large-scale retail formats have been affected. Individual Wanda Department stores have suffered losses. Adjusting these department stores is the normal business behavior of enterprises." It is not only the Wanda that faces the test. Besides, the operation of enterprises is the process of constantly adjusting and constantly innovating. Enterprises must make new choices in the new situation: continue to walk alone or clench their hands to explore the way ahead.

According to the "new micro state" data of the new media public opinion platform of the rule of law weekend Valley public opinion monitoring center, by November 13th, there were 394 articles on WeChat's spanformation, with a total reading volume of 650838 and a total of 3454 points.

Wanda joined the sunning store to open the industrial chain of "Internet + retail + real estate", and the future situation is excellent. The new and fashionable consumption pattern of the Su Ning Yun store, the advanced service business, Consumer It's a brand new experience. Su Ning Yun's online resources in O2O will complement the technology and resources of Wanda's electricity supplier, which will lead to a new round of Renaissance of Wanda business, and usher in a large volume of popularity and usher in a thriving and prosperous business new atmosphere.

The closure of Wanda Department stores is actually for freshmen, reducing retail sales to become more life oriented. Wanda Department can be seen at the outset to cooperate with the rapid expansion of Wanda city complex. And now the shopping mall's investment development mode is also changing. Department stores are no longer an indispensable main store, and in recent years, the department store industry has been in a downturn.

Wanda's "cutting" department store is a wise move to take the initiative to choose a spanformation. The contraction of department stores and cooperation with Suning are the layout of strategic services. Wanda Department Store The key point of closing stores is the stores that are not in good condition. It is a normal adjustment of business strategy. It is better to shut down stores than to continue losing money. Wanda's initiative to give up means that its entire format is closer to "Internet +" and echoes with Wanda's electricity supplier overall situation.

Wanda's move suggests that department stores may not be valued in the future and may no longer be able to do so in the future. Department store format The massive expansion. Wanda is clearly starting to enhance its financial business, and Wanda's electricity supplier has been included in the network financial company to further clarify the business mode of Wanda's electricity supplier: to develop members through O2O, and to make profits through providing Internet finance to its members. As a result, the traditional commercial sector of the department stores with poor profitability may weaken in the future.