Those Who Seek Outdoor Business Are More Interested In Achieving The Established Strategic Goals.

A few days ago, the Bank of China International Securities participated in the investor exchange activities of the Pathfinder group and released the research report.

In the course of the survey, for the single quarter growth rate of the outdoor business of the Pathfinder, the Pathfinder indicated that the decline of the single quarter product income of outdoor products business is influenced by many factors, and the strategic objectives that have already been determined are more important.

Pathfinder said that the single quarter product income drop of outdoor products business is influenced by many factors.

The current business model of the Pathfinder is from product procurement to sales to franchisees and finally to end customers.

At present, 50% of revenue is realized by wholesale goods to franchisees, so this can not fully reflect the sales of products to the terminal.

The strategic operation mode of the Pathfinder determines that it is not appropriate to judge the company's business change simply by comparing the performance of a single quarter.

For the company, it is more important to ensure that the strategic goals have been determined.

Pathfinder began to implement multi brand strategy in 2012, with three brands of Pathfinder, ACANU and Discovery Expedition, and layout pformation to strive to build an ecosystem of outdoor products + tourism + big sports.

Show the outdoors of Pathfinder

Sales revenue increased considerably compared with the same period last year.

Arkeno brand sales in 2015 1-9 yuan, 9 million 621 thousand and 500 yuan, an increase of 44.04% over the same period. After introducing the map as a new investor, arkeno's financial strength has been effectively enhanced, and is conducive to the development of offline business under the help of cable resources and channel advantages.

Discovery Expedition Greater China operation management company's sales revenue of 1-9 months was 56 million 361 thousand and 400 yuan, an increase of 334.58% over the same period last year, and became an exclusive strategic partner with Tmall. The brand has also enhanced the comprehensive service capability of products and services in the field of outdoor self driving.

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At present, the whole outdoor industry is still in an intensive period of intensive competition in the development process.

As a whole, whether it is compared to Europe, the United States, or South Korea, our country

Sales are far below those countries.

People who really participate in outdoor activities are relatively few.

The rise of foreign outdoor suppliers and domestic independent brands quickly increased the supply of outdoor products, but the pformation and maturity of consumption were not so fast.

After three years of integration, the industry has undergone some development. The competitors of the current Pathfinder are mainly foreign brands.

Foreign brands often sell products at low prices from last year to this year, indicating their firmness in consolidating China's market share.

Market competition has caused some pressure on it, which is why the sales volume of the Pathfinder products is rising, but the income will drop.

At present, there is no oligopoly with monopoly status.

At present, Pathfinder also belongs to the foundation stage, with a view to gain in the future market growth.

Pathfinder is still optimistic about 2015, to further enhance the health of operation, deepen the field of sports product segmentation, and enhance product design and professional level.