Brand Market Dynamics: Young Outdoor Brand CAMKIDS Signed A Contract With Marvel

A few days ago, CAMKIDS, a brand of Jinjiang Mingwei Footwear Co., Ltd New products in spring and summer 2016 The conference was successfully held in Jinjiang, and agents from all over the country were invited to attend the conference. At this new product launch, CAMKIDS and Marvel Comics reached a strategic authorization cooperation. Taking the first launch of Marvel series of new products as an opportunity, CAMKIDS upgraded its products and marketing measures again, further consolidating CAMKIDS' leading position in the outdoor field of young people.

Zhang Congming, chairman of Jinjiang Mingwei Shoes and Clothing Co., Ltd., said that CAMKIDS has always stood up in China's youth outdoor industry with innovation. This cross-border cooperation with Marvel has brought CAMKIDS brand and international brands together. The heroic element of Marvel has further strengthened the competitiveness of CAMKIDS products, and made the market have strong confidence in the development of CAMKIDS in 2016.

Marvel has a strong superhero series, and its superheroes, such as Captain America, Iron Man, Hulk, and Thor, are loved by movie fans. CAMKIDS has an international production line comparable to the youth outdoor market. Excellent product quality and market performance will bring consumers high-quality Manway series authorized products.

It is reported that CAMKIDS has integrated superhero elements such as Captain America and Iron Man into its new products in spring and summer 2016 to create outdoor equipment that teenagers love. Marvel series new products will be officially launched in CAMKIDS nationwide in March 2016 Terminal store sale. For the promotion of Marvel series new products in 2016, CAMKIDS has completed a complete set of promotion plans. Hong Qinming, vice president of CAMKIDS brand company, said that the cooperation with Marvel will become an important opportunity for the development of CAMKIDS brand, which will promote CAMKIDS to keep making progress and further enrich the product development of CAMKIDS. The market is optimistic and encouraged by the cooperation between CAMKIDS and Marvel.

Hong Qinming said that although the cooperation with Marvel is not cheap, CAMKIDS is still boasting a brand of youth outdoor, and CAMKIDS will only take out a series of products as its exclusive products. CAMKIDS sees more opportunities to cooperate with the best brands in the industry. "Looking at the brands that cooperate with Marvel, from Audi to Yili Milk, they are all among the top brands in the industry. Everyone in the industry is going to the market almost every month, and consumers are almost bombarded by advertisements from big brands every day. To some extent, they can become Marvel's partners, which can also be remembered by more people. Of course, for the enterprise itself, this is a training opportunity, which can fully test the enterprise's production supply chain system, and put forward higher requirements from every link, such as product design review, order quality tracking, and shipping band. However, the ultimate brand premium ability makes the enterprise especially cherish such cooperation opportunities. "

Hong Qinming pointed out that after rapid development in recent years Footwear industry The high growth rate is no longer high, but CAMKIDS can still achieve the sales performance and the number of stores to rise against the trend, showing its outstanding brand strength.