Apply For Trademark: Standardize The Use And Strengthen Consciousness

If there is a sense of registered trademark, it is necessary to standardize the use of trademark awareness. After a company has obtained a trademark registration certificate for more than 3 years, it has been used by competitors for three consecutive years. Revoke Its trademark, commissioned by Hui de investigation, turned out to be an official document which failed to change the address in time and resulted in a deadline. Similar cases have been increasing in recent years. How to regulate the use of trademarks? Leaders should pay more attention to them.

How to regulate the use of this problem?

　　 First, standardize the use of trademark

1, when used, be sure to follow the "appearance" when registered. If the black and white application is not restricted, the specified color cannot be changed.

2, the scope of use of registered trademarks: when a registered trademark is used on a designated commodity or service, the "right" or "R" can be placed in the upper right corner or the lower right corner of the trade mark, marking the trademark "TM" when using similar goods or services. Beyond the scope of application, be sure to re apply for registration. (similar commodity or service differentiation table, in the wisdom of intellectual property network query)

3, change the name or address of the registrant in a timely manner;

4, the transfer of registered trademarks must be handled in a timely manner.

5, the validity period of trademark registration is 10 years, and 1 years after the expiration of the registration period, the renewal period is 10 years.

6, the appropriate use of trademarks, avoid " undo The trademark rights have been lost for three consecutive years without the use of trademarks.

7, timely foreign trade protection of trademarks (the rights of trademarks are classified according to their geographical characteristics).

8, encounter infringement timely safeguard rights;

9, we should consider declaring the famous and famous trademarks or famous trademarks in the province.

　　 Two. Establish evidence preservation system for trademark identification.

- the most direct evidence of actual use or use;

- evidence proving the strong publicity of trademarks.

1, benefits:

(1) trademark disputes provide favorable evidence support;

(2) to identify famous and well-known trademarks for convenience;

(3) to provide strong evidence for rejecting retrial, objection, and three years of no reply or dispute.

2, how to retain evidence of trademark use

(1) preserve the carrier of the trademark used and indicate the time of production;

(2) in signing all kinds of advertising contracts, we should clearly specify the brand names or trademark samples of products or services embodied in advertisements.

(3) regular monitoring of TV advertisements;

(4) photographing or photographing outdoor advertisements;

(5) product packaging, publicity materials, advertising brochures, invoices, sales contracts.

70% of enterprises believe that as long as they get the trademark registration certificate, "everything is fine." In fact, in 2014, the sixth chapter of the newly revised trademark law "management of the use of trademarks" has already had the relevant provisions. In violation of the provisions, trademarks are likely to be revoked, invalid or punished. The use of registered trademarks can avoid the loss of trademark rights.