Patagonia Or Pformation Jeans Industry

Patagonia 2015 autumn brand new jeans range includes three men's Denim Wear and three women's Denim Wear. It's wearable and fashionable, suitable for all kinds of occasions.

Will this lead to a new trend? Level 99 also launched an environmental cowboy micro series called Forever (Yong Heng) this month.

Patagonia (Patagonia) hopes to pform the denim industry into a brand new cowboy series that uses environmental printing and dyeing technology.

The sports brand has launched a brand new jeans suit, which aims at clearing the dirty industry of traditional jeans and adopting the best working conditions and environmental conditions.

2015 autumn Patagonia. All rights reserved, which adopts innovative and environmentally friendly printing and dyeing technology, derived from fair trade cutting practices and 100%

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Helena Barbour, general manager of Patagonia brand sportswear business, said: "traditional jeans are a dirty industry.

This led us to change the way we produce jeans.

We hope to find a way to replace the existing traditional printing and dyeing technology.

It took many years of research, innovation, experiment and failure, but the final result became a new substitute for the cowboy industry.

We hope that other manufacturers can emulate us and help us change the industry.

Production requires the use of dangerous chemicals. The printing and dyeing process also uses a large amount of water. Jeans are usually cut in factories where there are no fair working conditions.

Patagonia's new printing and dyeing technology uses products that are easier to stick to cotton, which minimized indigo, rinse and rinse requirements.

The new series reduced water demand and energy demand by 84% and 30% respectively.

As a result, carbon dioxide emissions are also reduced by 25%.