Are You Willing To Pay $800 For Sports Pants?

The trend was sudden, and it was staggering.

Marshalcohen, a fashion analyst at npdgroup, a market research firm, said, "this phenomenon is incredible even three years ago, but now everyone is very active in buying it."

Because I can't afford it, what I care most about is what's wrong with a $800 sports pants.

In fact, there is no earthshaking difference.

According to fashion reporter marcbain, they are just more comfortable and more detail oriented.

Of course, one of the main characteristics of high-end sports pants is what materials can be used, from Merino wool to viscose cotton wool Terry, and silk and so on. Oh, berluti has a $1740 cashmere sports pants, the material is even more advanced.

In general, no matter from material to appearance or texture, it is still "

Pants!

Well, cashmere is more expensive, but what about those cotton sports pants that are so expensive? This is certainly related to the pricing of brands and retailers.

But the following reasons are more critical: first of all, although it looks all cotton, the fabric of advanced sports pants is even more expensive.

Apart from them, the quality is better than that.

The order is relatively small, and hundreds of articles are produced at the most. As a result, the scale production can not be formed, and the cost is greatly increased.

The other is the value of "design", that is to say, even though materials and labor cost US $one hundred, its design will cost 2 to 2.5 times its cost price instantly.

Then, go through.

The price has doubled 2.5 times.

The $100 pants became $625.

Of course, the brand positioning of luxury goods also occupies a major factor.

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That means the high-end of sportswear.

Approaching peak.

But you will find that although men, women, old and young are immersed in the soft and elastic touch of sports pants, the most active consumption is men.

In fact, $800 sports pants are the portrayal of male fashion nowadays.

It reflects men's attitude towards changing clothing.

In recent years, there has been a trend of "sports and leisure" among male white-collar workers. Clothes that originally only appeared in gyms are increasingly entering offices.

In particular, fashion brands are increasingly influenced by street dress culture, and street breeze combines elements of surfing, skateboarding, hip-hop and urban culture.

Sports pants are a notable feature of them.

So the final result is from christopherraeburn to Givenchy, which is irrevocably in love with sports pants.

On the contrary, these things are very market.

Men on this stock

Showing great interest, and from kanyewest, JudeLaw to victorcruz, all kinds of big stars also love high-end sports pants.

So retailers are increasingly fighting the idea of the market.

Cohen even predicted that it would gradually threaten the market of high-end jeans.

According to Cohen, as a kind of extreme everyday wear, high-end jeans and sports pants.

The group is actually highly coincident.

But it is obviously more comfortable.

A survey shows that wearing a $800 sports pants will make you look richer and stronger.