At The Mall Half Year Celebration Node: "Bump" Caused An Uproar.

Yesterday, Yintai business released to the media: in order to promote the development of "Internet +" overall business, decided to set June 26th every year as Yintai commercial O2O "concave convex concave day".

This day, Yintai all department stores and Yintai network meow goods, Mini Silver, meow Street plate and so on fully participated in, and launched the 6 Internet play, to give customers a variety of the ultimate shopping experience.

The mall is half a year celebration node.

On the other side of Yanan road in Hangzhou, the Limited by Share Ltd of the old department store, Hangzhou Jie Bai group, is certainly not far behind.

Therefore, the new solution hundred and new Wah Yuen also celebrate. In name, it is the best wedding banquet for the Hangzhou Baibo and Hangzhou Tower.

Hangzhou's merger and acquisition of Hangzhou Tower has been successful for more than two years.

From June 26th to June 28th, Hangzhou's Hangzhou Tower and the Hangzhou Tower will also celebrate the occasion.

In the era of "Internet +", shopping malls in half a year have been dragged on by Uber, Shun Feng and other small partners.

Who can run through anyone this weekend?

Yintai breath "concave" out of 6 ways to play

Yintai business has formed Yintai network, boudoir circle, Mini Silver, WeChat matrix and other Internet + pan channel camp.

Compared with traditional retail businesses, with discount as the main marketing means and pure online marketing of e-commerce platform, Yintai commercial O2O concavo concave play further moves forward: comprehensive use of online and offline, with Internet as the core of the Internet online cluster, with 44 stores based offline cluster, two line integration together

O2O strong ends.

It is understood that Yintai commercial O2O "concave convex concave day" activities designed 6 different ways of Playing: downloading Yintai APP to send silver yuan, download "meow Street" (a joint venture developed by Yintai business and Alibaba for the full channel sales of goods and enhance the shopping experience of consumers APP) APP scan code to receive super value red envelopes, there is no shake up in WeChat, and there is also a "Honey circle fans coupons" which are consumed together with girlfriends.

Among them, we should pay attention to meow goods.

Meow cargo is a commercial level O2O opened by Yintai network and Wulin general store in March this year. The aim is to realize the same customer group, the same brand, the same goods, the same price and the same time, and finally realize the whole network sale with Yintai network as the hub.

At present, there are 84 on-line brands, nearly 20 thousand commodities, and the volume of pactions is rising.

The essence of business is to satisfy the different needs of customers.

To this end, in addition to building a wide channel platform to connect with customers, it is also necessary to adopt

Innovative marketing is closely related to customers, interacting and understanding needs.

The 6 play of O2O "concave convex concave day" embodies the important role of socialized innovation marketing.

For example, in the activities of "making friends with shopping guide", customers go to Yintai commercial store to pay attention to Mini Silver and shopping guide WeChat. When they are concerned about the new trend of merchandise, they can request shopping guide to provide shopping consultation and service at any time and anywhere.

And the girlfriends circle is designed to be "obsessed with sharing". One person takes part in activities, everyone gains in the circle, and the multiple effect of social marketing is obvious.

During the activities of Yintai business O2O "concave convex concave day" activities, customers can play together and purchase together through Yintai network and other channels in all parts of the country. They can also go to the Yintai store line to scan the code and receive online coupons for further use.

In short, online offers can be used offline, and online stores can also receive online offers.