Alibaba CEO Zhang Yong Talks About Ali'S Essence

Alibaba CEO Zhang Yong first speech in the United States: Ali is essentially a data enterprise.

Alibaba group CEO Zhang Yong delivered a keynote speech at Nelson Global Forum in Washington, and faced with hundreds of us business leaders, Zhang Yong said that Alibaba has never positioned itself as an electric company. Alibaba is a data platform. Today data is flowing all over the channel. Alibaba will start from many fields such as electricity supplier, supply chain, consumer marketing and so on, and constantly open up an innovative mode to create new value for business partners with data.

Procter & Gamble, Target, Johnson, Facebook, Twitter and CBS and other retail brands, new and old Internet Co and media executives attended.

As a representative of business leaders, Zhang Yong delivered a speech entitled "the future of business: connecting 2 billion consumers".

Zhang Yong pointed out that in the past fifteen years, Alibaba has always insisted on its mission - "let the world have no difficulty in doing business". We started from the B2B business, set up the world's leading retail platform such as Taobao and Tmall, and established Tmall International's "fast lane" into China, and also created a pre-sale mode, which triggered the explosive growth of the sales of China's car.

but

Ali is not only an electrical company, but also a data enterprise.

Now Ali is relying on a strong mobile Internet Ecosystem to build a data-driven marketing platform.

Zhang Yong said, in addition to the electronic business platform, we have a series of mobile Internet assets, Ali invested in micro-blog, Youku, has the largest mobile browser UCWeb, the second map navigation application Gao de.

Based on this, Alibaba has owned a large number of integration.

And consumer behavior data, we will build a cross platform, cross terminal marketing system based on data.

Zhang Yong showed it.

How will we thoroughly restructure the marketing industry ecosystem?

He said that using 350 million of the annual active users, 40 million pactions a day, Ali accumulated huge data, can help the world's brands and enterprises in the entire Internet or even offline, new users access to all channels, old user management, not only in Ali trading platform, but also in the whole network tracking user's footprints, accurate touch users.

Alibaba and ant Kim suit have just formed a joint venture "word of mouth", which embodies the local life service strategy of Ali ecology. In his speech, Zhang Yong said frankly, Ali's biggest strength will be data, which will drive Alibaba's online and offline business integration, because users will always be online, and will become consumers at any time. "In our minds, the online and offline will eventually be highly integrated."

What we want to do is to use these data to help these enterprises operate. We believe that the new economy will be a combination of the digital economy and the real economy. We believe that data is the crude oil of the new economy. "

At the end of the speech, Zhang Yong said, "I am excited about the future of China. Because of the Internet and mobile Internet, all the businesses in China are going through a new round of digital revolution. At the same time, China has a growing middle class, which is already comparable to the population of the United States and will double in the next 5 years.

We will work hard to create more innovations like C2B and double eleven, and continue to provide new value to our customers.