Running Economy Touches The Development Of The Whole Industry Chain.

When the national economic level develops to the upper middle class, the service consumption like physical training, fitness and body beauty is easy to receive the favor of the citizens. In the United States, the higher the level of life education and culture, the more healthy people will be, and more time and capital to exercise, ask personal trainers, buy equipment, and even use sports to socialize. In all fitness programs, running is a relatively low starting point, low cost and easy to be accepted by the public. Therefore, people who insist on running have shown explosive growth in recent years.

About 21 thousand players participated in the Beijing international long distance running at the end of April. Not only Beijing, the national marathon is very hot, last year the Shanghai marathon, 18 thousand places 4 hours to grab light, 2 million 300 thousand people sign up, Hangzhou marathon 5000 places, 2.5 hours. What economic benefits can this hot running heat bring?

The heat of running in China really started in 2011. In that year, the per capita GDP of the Chinese mainland exceeded US $5000, and US $5000 means some residents in this country or region. consumption May be from the food and clothing into the well-off stage of the enjoyment and development of the type. It is also from 2011 that China began to usher in the golden age of national running. In 2011, there were 22 games, 53 games in 2014, and more than 900 thousand entries. There are 70% or more marathons in the whole country.

Compared to the 1100 marathons of the United States in 2013, China Now there are only 53 games, and the gap is not small. Some agencies predict that China's running economy market will be 30 billion.

Besides running economy, it drives the whole economy. Industrial chain First look at the equipment: it can be said from head to toe: sun helmet, sports headset, glasses, fast drying clothes, heart rate meter, smart bracelet, compressed socks, backpack, kettle, waist bag, sports shoes, etc. There are also a series of sports related community APP. According to statistics, 59.5% of consumers are interested in wearable devices mainly in sports fitness. An ordinary GPS watch is worth thousands of yuan, and the industrial chain that it brings can be stretched for a long, long time. The related industries around the marathon are thrived, from basic industries to training and cultural industries.

How big is the marathon industry chain? Take Hangzhou horse as an example, the cost of 12 million yuan, the income of more than 2000 yuan, and gross profit is 67%. In this way, the average revenue per marathon is 8 million, and last year's 53 games, there was a 4 hundred million profit. The driving effect on the local economy has become increasingly evident in the past two years. For example, a hotel near Huanglong Sports Center, Hangzhou, has a booking rate of over 90% during the competition, while only about 50% of normal time.