LVMH Group Doesn'T Mind Designers Taking The Two Advantage.

Chinese designer Zhou Daoyi and his partner are the DKNY design directors.

He was born in Queens, where Chinese people live in New York. She has two sisters. Her father has two flower shops in Manhattan, and her mother is an assistant to the insurance company. Unlike other Chinese American designers, his family life is neither prominent nor powerful enough to help him play his personal brand early.

After 20 years of struggle, it is not that Zhou Dao, a professional design professional, finally ranks among the world's top designers.

After graduating from the media department of New York University in 1997, his resume showed that many jobs were completed in several positions.

For example, he has worked in MarkEcko and Mecca.

He has worked as a music editor in VIBE magazine. He once ran a designer boutique in Miami and even won Top100 stores in GQ2006. In addition to these, he has been responsible for managing and monitoring SeanJohn's men's clothing design and design during the 10 years from 2001 to 2011.

In 2005, he went to the New York Fashion Institute (FIT) and studied a clothing and print course at the age of 30.

In 2007, he and his partners founded two men's clothing brands: PublicSchoolNYC and BlackApple.

He was born in Broolyn, New York, and has been in College of Visual Arts for a semester.

At that time, because relatives worked in the TommyHilfiger store, they were recommended by the family or even forced to go there to find a job, but they were out of control and had a strong interest in fashion design.

In 2011, MaxwellOsborne met with Dao-YiChow, a vice president of marketing at the time of SeanJohn's design department.

The two people met each other because of their common love for New York. The brand of the two PublicSchool is also full of unique New York style, which coincides with the core of DKNY's design -- the real New York local design.

The two, the founder of the New York Street apparel brand PublicSchool, will continue to operate its own brand.

LVMH group did not mind.

The style of PublicSchool and DKNY both has certain city color, and the appointment of two will make DKNY's design more modernized.

But the problem is how to maintain the differentiation between the two brands. This is also a problem for designers who are both dual roles. It is also a challenge for designers to take charge of two brands during the fashion week.

Coincidentally, several new designers who recently joined the LVMH operate their own brands at the same time, such as Kenzo's HumbertoLeon and CarolLim, JonathanAnderson of Loewe.

In recent years, DKNY has been overshadowed by the emerging designer brands such as ToryBurch and Rag&Bone in the United States. Behind the bold appointment of the two people, it is entrusted with the hope of the LVMH group to revive the DKNY brand. It is believed that it will enhance the contact between the brand and the next generation of young designers and consumers.

It is said that the sale of DKNY50% took place outside the United States, especially that jewelry was popular overseas (but it was flat in the US).

This appointment reminds us of the bold design of the new generation of designers launched by LVMH in 90s. At that time, Dior was invited to JohnGalliano, Givenchy was invited to AlexanderMcQueen, and MarcJacobs was invited for LouisVuitton.

It is worth mentioning that digitalization will also be the focus of DKNY's push for sales growth.

The appointment also dug up HectorMuelas, the former global marketing creative director of Apple Corp, which is the chief image officer of DKNY, who is responsible for brand image, design and marketing, as well as digital and electronic business platforms.

Before we saw most of the executives of Internet Co fashion companies, such as Apple Corp, who had dug luxury brands Burberry and SaintLauren, former CEOAngelaAhrendts and PaulDeneve, and the Internet companies were also dug up by luxury brands.