La Natsu Bell Women'S Wear Brand Goes To A Shares

After 14 years of listing in Hong Kong, La Natsu Bell moved to A shares after absorbing 2 billion 200 million Hong Kong dollars.

In the long run, La Natsu Bell, the country's crazily opening shop, lacks lean management, and its brand development is on the rise.

Since listing, from the push shop partner mode to the acquisition of brand name seven, a flashlight dealer, and then to 1500 stores open shop plan, known as the "China Version ZARA" La Natsu Bell constantly attract investors' eyeballs.

Analysis of the industry, the clothing industry downward pressure huge background, completed the Hong Kong stock market to let La Natsu Bell get huge financial support.

La Natsu Bell may be the first garment enterprise to be listed in the first Hong Kong stock and A shares.

La Natsu Bell announced recently that the board of directors of the company has approved the application to issue the company's A shares to the China Securities Regulatory Commission and issued recommendations to the two major exchanges in the country.

The Beijing business daily telephoned La Natsu Bell yesterday to know that La Natsu Bell will return the A shares to the SFC as early as 9-10 months.

La Natsu Bell, director of investment relations at the board of directors office, said that because of the suspension of A shares in 2011, La Natsu Bell turned to Hongkong to list. Even if A shares were successfully listed, La Natsu Bell would not withdraw from the stock market in Hong Kong, and the company chose to operate on a two line basis. IPO

The person in charge believes that La Natsu Bell's valuation in Hong Kong stocks is relatively low, and the return to A shares will have relatively high valuations.

It is understood that the return of A shares, La summer bell side hopes to raise 1 billion -20 billion yuan.

Announcing the return of high profile

Let him be highly concerned.

Industry analysts said that La Natsu Bell returned to A share listing to maximize the interests of shareholders of the company, but has limited effect on improving the company's actual operational level.

Cheng Weixiong, general manager of clothing brand expert and Shanghai Liang habitat Brand Management Co., told reporters that La Natsu Bell brand, which has more than 6800 Direct stores in the country, is a big Mac in the women's clothing market. However, the way to maintain growth through listing and financing is difficult to sustain.

In Cheng Weixiong's view, although there are many stores in all cities across the country, La Natsu Bell still has many potentials to be excavated at the operational level, among which the low efficiency of Ping has been a bottleneck in the development of the brand.

La Natsu Bell 2014 annual report shows that La Natsu Bell realized revenue of 7 billion 814 million yuan last year, an increase of 25.5% over the same period last year, resulting in a net profit of 734 million yuan, an increase of 24.4% over the same period last year.

By the end of last year, La Natsu Bell owned 6887 stores throughout the country, 1503 more than in 2013, and the single shop was about 1 million 100 thousand yuan.

In addition, La Natsu Bell do's brand strategy has also been questioned by the outside world.

Some analysts believe that La Natsu Bell, who focuses on the women's clothing market, has constantly introduced new brands to expand the market. However, the positioning of each brand is not clear, and the internal friction between the brand and the brand is easy.

Recently,

Also high-profile acquisition of brand seven brand development online business, to create a richer brand matrix.

La Natsu Bell, who is good at capital operation, still attracts the attention of all investors.

According to reporters, last year's "double 11" and "double 12" period, La Natsu Bell achieved single day sales of 25 million yuan and 20 million yuan, let the industry shine.

Later this year, he launched a shop partnership system, saying that sharing profits according to store performance was seen as a subversion of traditional business models.