Large Clothing Store With Spacious Space

Paris's Citadium, Burton, ForumdesHalles shopping center's Mango, Andaska of Bercy, Diesel of Tokyo, Kooka and MiuMiu of the left bank of Seine River, and Etam of Rivoli street all call for "big".

Not only the actual size of the clothing store is large, but also various spatial plans are used to make consumers feel a sense of spacious.

For example, Citadium wide entrance space, set up two sets of pparent escalators that can see internal parts; KookaBMango and other clothing stores emphasize the spacious and comfortable movement of consumers, and there will be no H&M.

Crowded display.

However, under this trend of space, the interest rate per square meter of each shop is greatly reduced.

Apart from being spacious

Shops have also added comfort and leisure furniture facilities.

Such as Kenzo in SOHO District of New York, HugoBoss in Paris's Champs Elysees, 1.2.3. in Rivoli street, etc.

Although Kiabi has not yet formally installed a large sofa in the center of the clothing store, it has been designed to install comfortable seats and use soft color design.

A sense of comfort.

Furniture and display are dominated by the way of the past, and have the following two styles?

(1) square metal furniture, glass, such as We, Burton, Okaidi and so on, the style is more stable, and the men's clothing shop primarily.

(2) white logs or plastic furniture, often sleek style design, such as Energie, Etam, Andre, strong sense of popularity, and the majority of women's clothing boutiques.

Clothes shop is no longer just a place to sell clothes. More and more clothing shops have cafes and dining space.

For example, Etam in ruedeRivoli's flagship store, bold introduction of FLO senior restaurant chain, with a hair salon.

Monplusbeausouvenir, a senior children's wear shop, set up a well-equipped children's play space. It also planned activities for children's arts and crafts every Wednesday and Saturday.

As for outdoor casual wear shops.

Andaska, in the clothing store near the recently popular BercyVillages shopping mall in eastern Paris, there are bookstores with more intellectual feelings.

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If the store is a poorly chosen and frequently purchased daily necessities, there are too many competitors in the same area in the vicious competition and competing for business volume, which will inevitably affect the economic efficiency of the store. Unless the new store has a special business style, capability or unusual source of goods, it will be difficult to succeed.

Therefore, there is a common saying in shopping malls: peers are like enemies.

But in some environments, this is not quite the case.

Some industries, which are concentrated together by their peers, will form a characteristic commercial street, such as "women Street" and "Electrical City" in Guangzhou. Because competition is concentrated on hands and adjacent to each other, a wide variety of commodities will help customers to compare widely, select, attract more distant visitors, and promote business. This is a complementary and joint relationship in the variety of business, which is convenient for customers to buy and promote their respective sales, and is suitable for setting up stores; if there is no complementary relationship between the two commodities, there will be a negative impact.

So when the franchisee chooses the place of operation, he should have a detailed understanding of the number of similar shops near the site. How about the scale, decoration, commodity variety, price and hospitality attitude of these stores? Will it increase competition, thin profits or mutual benefit?

The long-term planning of the city will have a significant impact on the operation of franchised stores.

Some sites may be the best choice of stores in the near future, but they may not be suitable for setting up shops with new changes in urban renewal and development. On the contrary, some sites may not be ideal in the near future, but they may have a bright future from the perspective of planning.

In addition, there are lots of empty buildings near some places, which will make people feel that the scene is fading. They are reluctant to set foot in some places. Some places are rumored to be in a bad state of law and order. Whether they are true or not, they will prevent customers from coming, and the environment such as bad smell, noise, dusty, bad appearance and bad walkway will reduce the value of the shop.

Once the site is selected, it will not be easy to migrate. The pfer must pay a heavy price. The franchisee also wants to do it for a longer time, and is unwilling to shoot a gun for another place. This requires that the site should start from a long-term and developmental perspective.

Therefore, a detailed understanding of the district's streets, public security, health, pportation, municipal, greening, public facilities, housing and other construction and reconstruction projects should be made in detail, so that the selected store sites are in line with the characteristics of the recent environment and the long-term development plan, in order to avoid the loss.