Pepe Bea Bea'S High-Profile Children'S Wear CHIC Shanghai Clothing Fair

The twenty-third China International Clothing and Accessories Fair (2015CHIC), the most professional and Chinese textile and garment industry with the highest level, the most competitive and influential international service, has been opened in Shanghai.

The children's clothing brand BBYY (Pepe Bea Bea) and children's shoes series of Zhejiang Pepe Bea Bea Clothing Co., Ltd. bring a brand-new visual experience, concentrating on the company's main brand and multi series strategic layout inside and outside the industry.

At the National Convention and Exhibition Center (Shanghai) 222 thousand square meters of super large area, the first launch of which has ushered in 53 thousand people, the site professionals and distributors have a strong interest in the BBYY brand and the new children's shoes series.

BBYY children's wear series is rich and colorful, creating fashion romance.

With natural cotton, hemp and other materials deductive and natural organic integration, style design emphasizes the nature of children, reflects the innocence of lively and interesting.

In the "romantic innocence" hall, BBYY is unique in all kinds of brand children's clothing, showing the design of the appearance with the theme image of the love pattern. The succinct red and white double color application is intuitive and clear. Through the display of 2015 spring and summer new products, which are full of green and clean and refreshing in summer, all guests will linger on, recalling and praising.

Compared with previous years, this time

The BBYY booth has produced a new generation of display space plan after the new revision and upgrading, which embodies the concept of corporate culture and the overall atmosphere. Many old customers have expressed great expectations for the upgraded version of the programme, and are very confident about the future market.

The guests had more intense purpose and willingness to negotiate and further extended their olive branches for further cooperation.

Sharing childhood, sharing love is

The purpose of childhood, beautiful and dream, the selfless and great love is BBYY's interpretation and interpretation of the brand, the love for children, the beautiful plan for childhood, the comfort and natural environmental protection clothing for children, is the pursuit and goal of BBYY. In the journey of decorating the world, BBYY set sail to share with you a comfortable ocean and share a beautiful life.

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Since the 60s of last century, Arnott has bought more than 50 brands with the power of capital, and made LVMH group a huge luxury carrier. Besides, Kai Yun group, Li Feng Group and Swatch group have never stopped buying.

Since the beginning of this century, Chinese bosses such as Fosun Group, Wanda Group and China Haidian group have begun the pace of overseas acquisitions of luxury goods.

"Successors do not want to continue to do this business, family brand management is difficult, and hope to maintain the brand is the main reason."

Liu Yuanceng, a cultural and creative industry investor, took part in overseas acquisitions of several Chinese brands. He told the China Business Daily that there are many opportunities for luxury acquisitions, but how to re brand vitality after takeover is the biggest headache for many mergers and acquisitions.

Born in Taiwan, China, grew up in the United States, Zhu Qinqi, a fashion designer, worked in several major American apparel companies.

In 1983, it founded the brand of "Tumi" and joined the famous international travel accessories brand in 2007.

In 2013, when Zhu Qinqi bought Georg Jensen, the brand was about to celebrate its 110th anniversary birthday.

"At that time, the product line was not clear enough, and silver, jewellery watches and household products were mixed together in three main categories.

After buying the brand, the first thing he did was to reshape the team and separate the three categories of business lines.

"First of all, cultural change, Denmark's creativity and design are very avant-garde, but it is not the mainstream in Europe. I need to re explore the cultural connotation of the brand."

He invited Swiss professional managers to take charge of the European business, and personally organized the product classification to complete the internal integration.

"It took about two years, and now internal integration is almost complete. It's time to enter China."

Zhu Qinqi said.

It is reported that Georg Jensen only had some household products imported into China by Shanghai agents, but the shutter store was closed.

For Chinese consumers, this is a strange brand.

In fact, within the company, Zhu Qinqi developed North America, Germany and China as the three major markets.

He believes that the North American market is the largest and most mature market in the world. European consumers are also more mature, but the economy is weak. Germany is currently one of the richest countries in Europe. Therefore, it is one of the key areas of brand development.

China is also regarded as another important market, Zhu Qinqi told reporters that with the Chinese economy taking off, the younger generation of new consumers with a certain cultural background do not want to be a local tyrant who only knows Logo. They have their own taste and taste for dress, accessories, household products, and so on. The Georg Jensen's DNA is art plus design, which is exactly the demand of the Chinese market.