Tonlion Signed Huang Xiaoming Endorsement Fee Close To Ten Million

Tonlion, the clothing brand, announced that Huang Xiaoming became the latest spokesperson for the brand. It is understood that Tonlion believes that Huang Xiaoming's image and characteristics are very suitable for Tonlion style, so he signed a two-year contract. Endorsement The cost is close to ten million.

At present, Tonlion's main user group is 18 to 25 years old college students, hoping to make better interaction with the signing stars and the users. "And we look forward to the good endorsement online. communication effect At the same time, we hope that the future online products can drive sales under the line.

Besides, Tonlion In 2015, the electricity supplier strategy has also changed. It will emphasize more on user experience and communication with users, hoping that more old customers can achieve precipitation in the brand official website and weaken the sales function of official website to a certain extent.

Related links:

Reporters on the 8th floor of the World Trade Plaza factory shop see that with the previous offer of the whole house is different, the exhibition hall several pull rod marked "morning market" special price of 200 yuan, the site many customers are choosing clothes. A 40 year old female customer tries to wear a special dress and orders the tickets directly. The lady said that the day before yesterday, she heard from friends that the fixed time section of the shopping mall was sold at a special price, and the price was much lower than usual. The reporter interviewed found that more than 70% of the customers who came to shopping were rushing to the special price.

The reporter learned that the morning market of the mall was from 9 a.m. to 11 a.m., and the city was 12 noon to 2 p.m., and the evening market was at 7 p.m. In these three time periods, factory stores offer different styles of special clothing according to different customers. Most of the morning shopping is around the older residents, most of which are mainly middle-aged and elderly. Most of the office workers in the offices around the mall have fashionable clothes, and the night market covers all the guests. "Every time there are many customers coming, the sales are good, and the explosive clothing will soon be robbed." Shopping guide.

The launch of the early, middle and late market will affect the sale of other brand products. The official of the World Trade Plaza said that the launch of early, middle and late market activities is a decision made after market research, and will not affect other brands in the mall. "When customers come to buy special products at different times, they will also look at other items. Many of them can prove it." The person in charge said that in the week after the launch, factory store sales increased by 30% over last week.

"This is a new marketing way of shopping mall differentiation, precision and data." Du Peng, director of the management case research center of MBA College of Zhongnan University of Economics and Law, said that this is a marketing method launched by businessmen through big data analysis of different needs of different time periods and different customers. The main purpose is to train consumers' consumption habits, so that consumers can use the time of "debris" to consume, so as to achieve the purpose of increasing sales.