Dialogue With Lin Liying, General Manager Of Baxing Group

Lin Liying's efforts paid off. At the beginning of this year's 2013 China International Clothing and Accessories Fair (CHIC), EIDMA EVIDOMA first appeared stunning. "Adoma is attending the event with a simple and fashionable style of urban upbringing. At the same time, he will take the global perspective and embrace the world, absorb the essence of fashion in Europe and America, and try to design unique clothes for Chinese fashion men." Lin Liying said.

In the fashion men's clothing project started to promote, Baxing group's main business -- Baxing shoes materials are also planning transformation and upgrading. The Baxing Standard Industrial Park has sprung up. Several new production lines have been debugged and installed. After having modern development, production facilities and perfect management mechanism, Baize shoe material has become more and more sophisticated in the sole industry by means of mature production technology and comprehensive comprehensive supporting system. In particular, with the help of the IPO platform, the comprehensive strength level of Baxing has been further improved.

Lin Liying repeatedly stressed that he grew up with the shoes of Jinjiang. Whenever he saw the prosperity of Chen Dai shoes, he was always filled with emotion. Therefore, the company will persist in the main business of shoe materials. She said that in the future, the competitive advantage of Baxing shoes materials should be reflected in high technology and new technology. Especially in the past two years, the sports shoes industry has been affected by the overall economic depression, and the high-tech shoe soles of Baxing shoes are unstoppable.

Therefore, Baxing shoe materials not only imported advanced shoe material matching production, testing equipment and operation process at home and abroad, and established a computer management center, which ensured the product's R & D and quality, and introduced Taiwan management team to a large extent. In the form of professional personnel, it brought together first-class designers and senior management talents in the country, injecting fresh blood into product development and enterprise management.

"Facts have proved that this team brings advanced management mode of Taiwan funded enterprises. In addition, with their joining, we have made great breakthroughs in new product research and development over the past two years. Many of our high-tech products are not produced by other peers. This is also our biggest confidence in the current industrial crisis. Lin Liying said that this practice played a crucial role in the progress of Baxing group shoe material business module in recent years.

"In the future, AI EVIDOMA and Baxing shoes materials will serve as the two important business modules of the group and operate independently, so as to jointly promote the strategic development of Baxing group." This is the beautiful blueprint of Baxing group depicted by Lin Liying.

　　 Reporter: from the field of materials and commerce, we are involved in the field of end products. Baxing group What about strategic planning?

Lin Liying: diversification is the inevitable result of the development of Baxing group. In the future, Baxing is not a single shoe material company. It is a diversified development group mainly based on shoe industry and involved in commerce and terminal products.

and Baxing shoes materials , Adoma Menswear It belongs to Baxing group. It is an independent two business area. Shoe material is the fundamental and most effective part of Baxing group. We will stabilize and consolidate the existing part, and carefully safeguard its stability and upgrading. And idama is the first time that Baxing group deals with the terminal market. After all, we are optimistic about the terminal domestic market. This market is very huge. Therefore, we will plan a series of brand operation, channel layout and commodity positioning, and plan that in the next three years, the proportion of men's clothing business will eventually surpass the shoe material business.

　　 Reporter: what is the development status of Baxing group, especially the benefits of listing?

Lin Liying: in the past 20 years, Baxing has been committed to the shoe material processing industry. From pure processing to the one-stop production enterprise integrating R & D, processing and supporting production, it is very stable in customer structure, order source and internal control system.

A shoe material enterprise can pass strict auditing standards for listing, which is the embodiment of the comprehensive strength of enterprises. With the title of listed companies, Baxing shoes materials also have the opportunity to attract more high-end customers. High end customers generally focus on product quality and punctual delivery time, and professional R & D level excellent enterprises can better control the stability and characteristics of product quality.

At the same time, enterprises with a certain production capacity are able to control the delivery date and fulfill the large order production. These two points are all owned by Baxing shoes materials, and as long as quality and technology follow, we can get more orders. Because of this, apart from supporting the domestic first-line brand, the two years have opened up a large number of international brands. For example, the international brand Mai Le has established a long-term partnership with Baxing.